The World Federation of Advertisers (WFA) is launching the world’s first-ever global Diversity, Equity and Inclusion (DEI) census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession. In South Africa, an alliance comprising MASA, the local WFA affiliate and sister industry bodies the ACA, […]
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Boomtown assists National Glass to launch CSI initiative
Nelson Mandela Bay creative agency, Boomtown, has assisted National Glass in launching a corporate social initiative specifically targeting the youth in Gqeberha’s Northern Areas. The safety of communities in the Northern Areas is threatened daily by violent behaviour driven by socio-economic factors, including a high unemployment rate. As the first step in its CSI commitment, […]
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FoxP2’s ’16 Days of Light’ campaign shortlisted for a Glass Lion – for Change
FoxP2’s ’16 Days of Light’ campaign for 1st for Women has been shortlisted for a Glass Lion for Change, an award bestowed by judges at the Cannes International Festival of Creativity to recognise work that implicitly or explicitly addresses issues of gender inequality or prejudice. “This year, only 20 entries made the finalist shortlist, effectively […]
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Stellenbosch University, Boomtown reach significant brand identity milestone
Stellenbosch University (SU) and Nelson Mandela Bay advertising and marketing communications agency, Boomtown, have reached a significant milestone in the institution’s brand identity renewal journey with the unveiling of a new visual identity. Striking a fine balance between an institution with heritage and the need to progress into the future, the new ‘S’-stream logo replaces […]
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RAPT Creative’s new PR & Influencer Partnerships division launches with new Beefeater Blood Orange Gin Campaign
RAPT Creative’s new Public Relations & Influencer Partnerships division leapt out of the starting blocks with an exciting digitally-led South African roll-out of Beefeater’s Blood Orange Gin global launch. Comprising digital content and out-of-home and instore elements, phase one of the launch, which kicked off on March 1st, took place during the uncertainty of South […]
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Eskort’s digital campaigns smash expectations
93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the […]
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MetropolitanRepublic gives Eskort a brand refresh and celebrates a new visual language
Eskort has taken on a bold and colourful new look inspired by the country’s unique trading environments from the padstal on a lonely road winding past an isolated farm to the spaza squeezed in-between a cellphone repair shop and a hairdresser on a bustling square alongside a taxi rank. Under-pinning the heritage brand’s new look […]
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The Fashion Hero offers local brands global exposure
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme […]
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McCann1886 successfully applies lockdown lessons for Steers
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
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Tastic’s new TVC from FCB Joburg a reminder of people’s innate generosity – the spirit of ubuntu
Tastic Rice’s new TVC from FCB Joburg is a beautifully cast and shot reminder of people’s innate generosity, and how much that generosity shapes our everyday lives. Created by Creative Director Bonolo Modise, Copywriter Junior Mokoma and Art Director Motlagole Nthite, the TVC builds awareness for the brand’s new campaign, and demonstrates why Tastic is […]
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