Following a tough trading year, support for local business is more crucial than ever. With the festive season in full swing, many consumers have already begun engaging in local online searches for gift ideas, holiday options, festive decor buys, food deals and more, but how can local businesses gain the most benefit from sales? South […]
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HelloFCB+ brings SABC3’s festive season proposition to life
HelloFCB+ is using digital and social media to communicate SABC3’s festive season proposition to millennial fans of the channel’s programming. Awarded the task after a strategic and creative pitch held a few months ago, the agency launched the ‘Escape the Norm’ campaign in November to reinforce the channel’s creative platform, ‘The Stage is Yours’. HelloMedia […]
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FCB named Adweek’s 2020 Global Agency of the Year
FCB today announced that it has been selected by Adweek as its Global Agency of the Year. Citing the Agency’s continued growth, innovation and ability to quickly adapt in the face of the many challenges impacting the world this year, the publication recognized FCB’s unwavering focus on its people, clients and the creative work they […]
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Lebogang Rasethaba, Foxp2 & Jägermeister celebrate individuals who disrupt by taking a shot
Egg Films’ Lebogang Rasethaba directs savants of the social scene, mould breakers, paradigm shakers, rockers, rappers and revolutionaries in Jägermeister’s ‘Be the Meister’. The campaign sets out to celebrate individuals who disrupt by irreverently taking a shot at mastering their craft with passion and truth. The spot explores the space where sub culture and pop […]
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HelloFCB+ and the Western Cape Government Department of Education inspire 2020 matrics to #CommitToFinish their matric year
With the school year disrupted as the world battles the coronavirus pandemic, the Western Cape Government Department of Education is urging the 2020 matric class not to give up with its #CommitToFinish campaign. Created by HelloFCB+, the campaign strives to inspire learners to make a commitment to themselves to finish their 2020 matric year by […]
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Siya Kolisi appointed Aquafresh All-in-One Ambassador
Springbok Rugby captain, Siya Kolisi, has announced he has chosen to join forces with Aquafresh as its All-in-One Ambassador and lead a nationwide campaign to inspire the people of Mzansi to reach their full potential. The 29-year-old who led the Springbok team to victory in last year’s Rugby World Cup in Japan, currently plays club […]
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#Loeries2020 round-up: FCB Joburg, HelloFCB+
FCB Joburg and HelloFCB+ each picked up highly coveted Gold Loeries at the Loeries Creative Week held between November 16 and 20. HelloFCB+’s Gold, in the Film: TV & Cinema category, was for a horror movie-inspired piece for Cancer South Africa (CANSA) called ‘Don’t Fear the Finger’. It was created to spread the news that […]
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Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown
At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented […]
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Toyota shows South African’s the meaning of ‘the luxury of freedom’ with new Toyota Fortuner
Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after […]
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New Debonairs Pizza TVC celebrates SA’s fondness for being ‘happiiii’
Debonairs Pizza is celebrating South Africa’s fondness for being ‘happiiii’ during the festive season with a new TVC from FCB Joburg for its current value deal, the Festive Deal. A large Triple Decker, two small Margherita pizzas and 10 cocktail Cheese Grillers, the Festive Deal is perfect for sharing with friends, not ‘a’ friend; or […]
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