By: Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting an organisation that is alleged to allow hateful content on their site for the […]
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Old Mutual Creates Impact In Ghana With Huge Building Wrap In Accra
Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter […]
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Denny adds goodness this winter #addgoodness #wintercomforts
Proudly South African mushroom brand Denny is bringing the ultimate comfort and warmth for winter. Aligned with the brand’s efforts to #addgoodness across a variety of environments, the #wintercomforts campaign is adding goodness through a range of activities. Since the beginning of lockdown, Denny has donated many tonnes of mushrooms to shelters and old age […]
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The MediaShop and Nedbank deliver next level media thinking
In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV viewers were quite surprised when they experienced a completely new form of advertising while pausing their favourite series on DStv’s Catch Up service. In a […]
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FCB Joburg’s first shoot coming out of lockdown helps Toyota welcome customers back on the road
After more than two months of hard lockdown, Toyota South Africa Motors (TSAM) is welcoming its customers and other road users back on the byways and highways with a campaign from FCB Joburg. Featuring the agency’s first TVC shoot coming out of lockdown, #ToyotaUnlocked went live on several Toyota social media platforms, local TV channels […]
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Masks, sanitisers and Zoom – local team takes TV ad production to a new level
What did it take to shoot a TV ad during South Africa’s lockdown? Over 75 hours of Zoom meetings, 48 Skype casting calls and four remote callbacks, six hours of online cast rehearsals, five virtual location reccies, over 1500 WhatsApp messages, 200 emails, hundreds of phone calls, and a very unusual kind of shoot day. […]
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Sportscene early adopter of branded digital radio
Bricks-&-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting. In line with its brand ethos and prime target market’s preference, Sportscene Radio’s playlist will feature the most current and newest tracks from the Trap and Hip-Hop genres. It is […]
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‘If you aren’t selling online, why the hell not?’
CEO and founding partner of MetropolitanRepublic Group company, 8909 Digital, Ciarán McKivergan, has just two questions for small and medium-sized retailers: “With many businesses closing down and bricks & mortar stores shutting their doors, are you online and – if you aren’t – why the hell not?” Acknowledging that the COVID-19 lockdown was an unexpected […]
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Nelson Mandela Children’s Fund needs your 67 kilometres
This Mandela Day will be the first ever marked amongst a global pandemic. As both the sports and eventing industries are massively impacted by being unable to celebrate Mandela Day through physical activations, this year the Nelson Mandela Children’s Fund (NMCF) is bringing a massive virtual race – 67 Kilometres for Mandela Day – to […]
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Transit Ads Unveils Ground-Breaking Insights Community with TransitGo
Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with Opinion Solutions, a mobile […]
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