RAPT Creative has taken SCOPEN’s 2023/24 AGENCY SCOPE South Africa by storm to rank 4th on its Agency Performance Table, scoop up four 1st place or tied 1st place results, achieve a top 10 ranking in 9 out of the 11 categories SCOPEN deems most important to agency performance, and rank 7th on the Overall […]
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Three years of trendable consumer data now available from the MRF
The Marketing Research Foundation’s (MRF) latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from July 2022 to June 2023, is now available to marketers and their designated agencies. The latest quarterly release marks three continuous years of insights into consumer behaviour and spending patterns. “The data, now from over 60 000 unique respondents, over […]
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Agency Soars Up National Client Rankings
The Brave Group is proud to announce its outstanding achievements in the 2023 SCOPEN evaluations, earning the title of one of the most awarded agencies in South Africa. CEO Musa Kalenga expressed his immense pride and gratitude for this recognition, emphasising a significant leap from twenty-fourth to second place in client rankings: “This recognition from […]
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Miller Lime Launches in South Africa promising a new level of refreshment in the market Ushering in a new level of excitement and enjoyment in the beer category, offering consumers a refreshing option to invigorate their taste buds, Miller Genuine Draft have added a new addition to the family, with the well-timed introduction of Miller […]
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Brands maximise DOOH domination as Springboks Land at OR Tambo
The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men’s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the Airport’s International Arrivals terminal. Brands took advantage of the moment by ensuring […]
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Out of Home (OOH) Media, Sports and the Omnichannel Approach – A Winning Formula
Following South Africa’s record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation’s zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity. Out-of-home (OOH) advertising is consistently included in the marketing mix by […]
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Ocean Basket: A Family Brand’s Global Journey
In a world where restaurant brands come and go, Ocean Basket has managed to maintain its family ethos and authenticity while expanding to become a global brand that has found a home in a remarkable 17 countries around the world. One of the defining features of Ocean Basket’s journey is that it remains a family […]
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BRC’s new TV Establishment Survey 2023 released
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The results of the new ES have been presented and are available via the relevant planning bureaux. “The Television universe was updated in October 2020; however, much has happened over the past […]
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Nielsen Sports SA Reports a Significant Increase in Viewership of the 2023 Rugby World Cup
The Springboks have won the Rugby World Cup for a historic fourth time, breaking the world record as the team to win the most World Cup tournaments ever. Following the team’s victory tour around the country, Nielsen Sports SA TV viewership insights note another victory for the national team – and rugby in general – […]
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Boomtown Graphic Designer makes it a hat-trick for Brands & Branding
Member of the Boomtown Brand Design team, graphic designer Michelle Conway-Cleaves, has designed her third Brands & Branding South Africa in a row – the hat-trick began with Brands & Branding 2021, continued with Brands & Branding 2022 and now, with the publication of Brands & Branding 2023, comes full circle. Boomtown typically briefs two […]
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