South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey. Filmed along South Africa’s ridiculously beautiful Wild Coast, it’s the story of a man’s journey to find himself – […]
Continue readingMore TagMonth: June 2017
Inspiring new ad for Vodacom NXT LVL
Egg Films’ Dan Mace directed This Is Your Time, Ogilvy’s inspiring new ad for Vodacom NXT LVL. The spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge […]
Continue readingMore TagSocial CRM works harder for retailers
Bradley Elliott, director at digital agency Platinum Seed discusses how retailers can use new information sources such as social media to create more meaningful engagements. Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers […]
Continue readingMore TagM&C Saatchi Abel Cape Town shows how high fees are eating retirement savings
It is no secret that most South Africans are deeply in debt, struggling with the escalating cost of living and battling to save enough for a comfortable retirement. Yet many families continue to put as much as they can into their retirement savings vehicles in good faith that their money is being invested wisely. The […]
Continue readingMore TagFood for Thought: Brand archetypes and the future of advertising
Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24’s Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership […]
Continue readingMore TagThe Transformation of Print
The print-ship has not sailed! Print is simply in the process of reinventing itself and has morphed from ‘ink and paper’ into a multi-dimensional cruise-liner, adding value through additional platforms. Print provides tangible value for advertisers and readers. “While researching the life of print, I learnt that there are approximately 300 000 published magazine titles […]
Continue readingMore TagPlatinum Seed appoints Ally Behr as Design Director
Digital consultancy Platinum Seed has appointed Ally Behr as its Design Director, as part of its strategy to expand its service offering and build a tightly-knit leadership team to add additional value to its clients. She is the fifth new joiner at the agency in the last two months, with Platinum Seed already having expanded […]
Continue readingMore TagHouse of Brave Lites up Namibia with new Tafel Lite TVC
Namibia Breweries’ Tafel Lite, launched in Namibia one year ago, has released a new TVC geared to attract a new generation of young, proudly Namibian, adults. House of Brave, together with Director Jono Hall of Darling Films, shot the ad on location in Windhoek, with the view of capturing the brand attitude and ensuring local […]
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Chirene Campbell – Managing Director of Owlhurst Communications
Chirene Campbell is the Managing Director of Owlhurst Communications. She has more than 20 years experience in public relations and enjoys creating content that gets the message across first time, no matter the platform. She is a self confessed social media addict and can be bribed with chocolate.
Continue readingMore TagEvent – Digital Influence in SA
Popimedia has commissioned a 3rd party research agency to find out what South Africans are doing online and more importantly, what impact digital influence has on brands and retail. The results will be shared at Popimedia’s July Ad-Tech Academy. Because ad-tech is a unique category in the digital and social media space, Popimedia started Africa’s […]
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