Adspend – October 2021

The Top 10 South African October 2021 advertisers

UNILEVER SA	R294 916 729
SHOPRITE HOLDINGS LTD	R163 141 007
VODACOM COMMUNICATION	R135 950 952
OUTSURANCE INSURANCE	R101 120 328
CLIENTELE LIMITED	R95 230 325
RECKITT & BENCKISER	R90 161 850
GLAXOSMITHKLINE	R86 482 877
FAMOUS BRANDS LIMITED	R76 165 769
BEIERSDORF CONSUMER PRODUCTS	R72 368 945
FIRST RAND BANK LTD	R71 533 401

• The top 10 spenders invest about +/-R1 billion YoY in the month of October and make up 20-25% of total advertiser spend in October YoY.
• The top advertisers are driven by the FMCG and financial categories.
• Unilever is known for the top spots despite their drop from the top 10 in October 2019.
• Overall top 10 spend increased YoY (+16% in 2020 and +34% in 2021), the beginning of the COVID pandemic seems to have been lucrative for brands like GSK, Clientele, Outsurance and Spar.
• In October 2020 Government appears as a top spender due to constant updates regarding the pandemic.

South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media