Adspend - October 2022

The Top 10 South African October 2022 advertisers.

	Advertiser	Oct-20	Advertiser	Oct-21	Advertiser	Oct-22
1	UNILEVER SA	R 184 816 811	UNILEVER SA	R 295 202 729	UNILEVER SA	R 251 855 632
2	GLAXOSMITHKLINE	R 108 602 439	SHOPRITE HOLDINGS LTD	R 163 603 293	CLIENTELE LIMITED	R 168 493 402
3	CLIENTELE LIMITED	R 106 742 463	VODACOM COMMUNICATION	R 136 472 452	SHOPRITE HOLDINGS LTD	R 158 154 088
4	OUTSURANCE INSURANCE	R 103 853 290	OUTSURANCE INSURANCE	R 103 171 628	OUTSURANCE INSURANCE	R 119 634 853
5	TELESURE INVESTMENT HOLDINGS LTD	R 95 322 560	CLIENTELE LIMITED	R 95 230 325	GLAXOSMITHKLINE	R 104 737 156
6	SHOPRITE HOLDINGS LTD	R 91 848 804	TELESURE INVESTMENT HOLDINGS LTD	R 93 283 179	VODACOM COMMUNICATION	R 101 608 546
7	BEIERSDORF CONSUMER PRODUCTS	R 71 885 128	RECKITT & BENCKISER	R 90 161 850	FAMOUS BRANDS LIMITED	R 84 694 752
8	SPAR SOUTH AFRICA	R 59 527 095	GLAXOSMITHKLINE	R 86 646 827	TELESURE INVESTMENT HOLDINGS LTD	R 77 346 400
9	GOVERNMENT NATIONAL	R 54 989 060	FAMOUS BRANDS LIMITED	R 76 779 369	NEDBANK	R 77 108 992
10	RECKITT & BENCKISER	R 53 227 916	BEIERSDORF CONSUMER PRODUCTS	R 72 737 895	TIGER BRANDS	R 74 375 001
		R 930 815 566		R 1 213 289 547		R 1 218 008 822

The top 10 spenders invest about over R1.2b YoY in the month of October and make up about 26% of total advertiser spend in October YoY.
The top advertisers spend is driven by the FMCG and Insurance categories.
Collectively Unilever SA was the biggest spender.
Overall top 10 spend increased in October YoY +30% in 2021 and increased +0.4% in 2022.

South African Adspend data provided by Kevin Levy, Strategist at Meta Media