Adspend – October 2022

The Top 10 South African October 2022 advertisers.

	Advertiser	Oct-20	Advertiser	Oct-21	Advertiser	Oct-22
1	UNILEVER SA	R        184 816 811	UNILEVER SA	R            295 202 729	UNILEVER SA	R            251 855 632
2	GLAXOSMITHKLINE	R        108 602 439	SHOPRITE HOLDINGS LTD	R            163 603 293	CLIENTELE LIMITED	R            168 493 402
3	CLIENTELE LIMITED	R        106 742 463	VODACOM COMMUNICATION	R            136 472 452	SHOPRITE HOLDINGS LTD	R            158 154 088
4	OUTSURANCE INSURANCE	R        103 853 290	OUTSURANCE INSURANCE	R            103 171 628	OUTSURANCE INSURANCE	R            119 634 853
5	TELESURE INVESTMENT HOLDINGS LTD	R          95 322 560	CLIENTELE LIMITED	R             95 230 325	GLAXOSMITHKLINE	R            104 737 156
6	SHOPRITE HOLDINGS LTD	R          91 848 804	TELESURE INVESTMENT HOLDINGS LTD	R             93 283 179	VODACOM COMMUNICATION	R            101 608 546
7	BEIERSDORF CONSUMER PRODUCTS	R          71 885 128	RECKITT & BENCKISER	R             90 161 850	FAMOUS BRANDS LIMITED	R             84 694 752
8	SPAR SOUTH AFRICA	R          59 527 095	GLAXOSMITHKLINE	R             86 646 827	TELESURE INVESTMENT HOLDINGS LTD	R             77 346 400
9	GOVERNMENT NATIONAL	R          54 989 060	FAMOUS BRANDS LIMITED	R             76 779 369	NEDBANK	R             77 108 992
10	RECKITT & BENCKISER	R          53 227 916	BEIERSDORF CONSUMER PRODUCTS	R             72 737 895	TIGER BRANDS	R             74 375 001
		R        930 815 566		R         1 213 289 547		R         1 218 008 822

• The top 10 spenders invest about over R1.2b YoY in the month of October and make up about 26% of total advertiser spend in October YoY.
• The top advertisers spend is driven by the FMCG and Insurance categories.
• Collectively Unilever SA was the biggest spender.
• Overall top 10 spend increased in October YoY +30% in 2021 and increased +0.4% in 2022.

South African Adspend data provided by Kevin Levy, Strategist at Meta Media

View the tracked monthly South African advertising spend.

Prepared and distributed by Owlhurst.