Integrated marketing communications network, MullenLowe South Africa, has given local consumers something to think about. That’s with the unveiling of a TVC to drive awareness and sales of breakfast cereal Bokomo Weet-Bix, following on from shopper work MullenLowe initiated in 2021 around the notion that “simple is good”. “Weet-Bix – It’s Complicated” highlights just how […]
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Zwelethu Radebe returns from Netflix series to direct Lunch Bar ad featuring local legend Khuli Chana
Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without […]
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Top 50 DSTV programmes – March 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8064 Digital DSTV U:23690 S:6294 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Tue 29/03/2022 1931 2001 MZAN Gomora Dram 2.75 1 063 440 8.9 5.37 1 272 449 […]
Continue readingMore TagTop 50 FTA programmes – March 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8064 Day Date From To Station Programme Title Genre AR Viewers Share Wed 23/03/2022 2031 2102 S1 Uzalo Dram 18.15 7 020 908 60.1 Wed 23/03/2022 2001 2031 S1 Generations the Legacy Soap 14.72 […]
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An April update on the MRF and MAPS
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing segmentation workshops that will continue in April. January saw the introduction of the potential segmentation model workshops with marketers from […]
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Rapt Creative delivers 100% for Windhoek
RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in turn adds value to their relationships. The creative concept behind the campaign – 100% Moments – leverages the fact that, […]
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TCL TV’s now available without commitment
TCL South Africa is expanding its digital footprint even further through an alignment with Teljoy, where consumers can bring TCL products into their home on a rent-to-own, month-to-month contract basis. This system allows consumers the widest choice with minimal risk and a host of benefits. Ryan Curling, TCL South Africa’s Marketing manager says that teaming […]
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Adspend – January 2022
The Top 10 South African January 2022 advertisers Advertiser Jan-20 Advertiser Jan-21 Advertiser Jan-22 1 OUTSURANCE INSURANCE R 98 066 510 OUTSURANCE INSURANCE R 114 261 425 SHOPRITE HOLDINGS LTD R 130 156 541 2 SHOPRITE HOLDINGS LTD R 95 629 295 UNILEVER SA R 96 154 966 SHOWMAX R 115 227 166 3 CLIENTELE […]
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Jameson launches new platform to help small restaurants and bars bounce back
Irish whiskey brand, Jameson, officially launched its new platform – Jameson Supper Club – at Johannesburg restaurant, A Streetbar Named Desire, last month (31 March 2022). The platform, a riff on supper clubs and pop-ups, is intended to help restaurants, pubs and wine bars recover and rebuild following the financial impact COVID-19 regulations and trading […]
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MullenLowe speaks directly to perpetrator in powerful ‘Dear Abuser’ campaign
South Africa has one of the highest rates of child neglect and abuse in the world. The stats are truly disturbing. According to a 2015 Optimus study on child abuse, violence and neglect in South Africa1, one in five children fall victim to physical violence. With the Covid-19 pandemic wreaking further socio-economic havoc over the […]
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