David Limbert, Head of Creative Services at Magnetic Storm asks: “As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR’s sake?” VR is increasingly becoming a part of the experiential marketing landscape as brands become more confident in embracing the tech. Yet is it always appropriate? Who remembers the […]
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Milestone BEE Deal For 3D Group
In what has been described by management as a ‘milestone BEE deal’, Tsholo Wesi and Clarissa Carsten, an ambitious and tenacious duo, have fast-tracked their goal of guiding the fortunes of leading conference, exhibitions and events solutions company in Africa with their acquisition of a 51% share in the 3D Group. Originally from the Northern […]
Continue readingMore TagAPEX awards 2017 – The results of the ‘work that worked’
On the 6th July at a prestigious black tie event held in Sandton, the Association for Communication and Advertising (ACA) hosted the annual APEX awards. Captains of industry and brand barons converged on the Sandton Convention Centre to recognise communication campaigns that delivered tangible and measured returns and celebrate their effectiveness. The gala event was […]
Continue readingMore TagShaping the Way Creativity Plays. Creates. Lives
What do you get when you combine the most creative minds in the media and entertainment technology industry with the hottest trailblazing technology? Mix in high energy music; a dancer, powerful lighting, projection stances, and pixel mapping and you have a taste of Mediatech Africa’s Black Box. A first for the show – this fully […]
Continue readingMore TagAPEX 2017 Masterclass and Gala Awards Ceremony Events move to Sandton Convention Centre.
The Association for Communication and Advertising (ACA) today announced that the 2017 APEX awards events will be hosted in The Pavillion at The Sandton Convention Centre and not at The Galleria as originally communicated. The Masterclass and Awards Ceremony events will go ahead as scheduled on the 06th July 2017. All tickets will be issued […]
Continue readingMore TagTickets for MOST now on sale
The MOST Awards is an annual highlight for the media industry. Not only is it a fantastic networking opportunity with everyone who’s anyone in the media industry attending, but it’s a celebration of the sector’s best-of-the-best in terms of service delivery, knowledge and innovation. The 9th annual MOST Awards ceremony is being held on 14 […]
Continue readingMore TagProActive™ and Wild Island team up again on successful campaign
Following on the success of the 2016 activations campaign, Wild Island once again commissioned ProActive™ to implement a widespread promotion with the objectives of augmenting brand awareness and increasing sales. The campaign, which ran over the Easter period, targeted consumers in Gauteng, Mpumalanga, Limpopo and the Free State. The strategy incorporated various tactical elements that […]
Continue readingMore TagTicket sales for the 2017 APEX awards are on sale and selling fast!
The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2017 APEX awards events being held on Thursday, 6 July 2017 at The Galleria, Sandton. Tickets for both events – the morning Masterclass and evening Awards Ceremony can be booked online via www.acasa.co.za/apex.aspx The 6th of […]
Continue readingMore TagHave You Got Talent?
Prove it! Join SPARK Media on 6 June 2017 for their “You’ve got Talent” games day at Bryanston Country Club. “Bring your skills, whether it’s your balls or your brains, and put them to the challenge,” says Gill Randall, Joint CEO of SPARK Media. “We’ve catered to both the sporty and the brainy by including […]
Continue readingMore TagIAS Marketers masterclass – Building Marketing Capability – with Nicola Kleyn
With less than three weeks to go before the above class takes place, the Independent Agency Search and Selection Company (IAS) urges marketers to book their place at their Building Marketing Capability class. IAS is hosting this Masterclass for Marketers titled “Building Marketing Capability” which will be an interactive session to explore the concept of […]
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