A standout performance at the recent IAB Bookmark Awards marking the tech-powered creative group’s inaugural showing as Accenture Song, saw the agency topping the leader board as most awarded in the country with a total of 19 wins by the end of the night. An initiative that sets the benchmark for tech, digital and leading edge innovation, The […]
Continue readingMore TagCategory: News
The battle of the boardroom at the Nedbank IMC Conference
“There are only two things in a business that make money — innovation and marketing, everything else is a cost,” said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for Marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At […]
Continue readingMore Tag
The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
Continue readingMore TagFlow Communications wins 14 awards at the 2023 PRISM Awards
From left to right Ayanda Siswana, Miliswa Sitshwele, Christina Kennedy, Allison MacDonald, Tiffany Turkington-Palmer, Caroline Smith, Elmarie Harrington, Edwina van der Burg, Richard Frank and Khaya Thwala. Flow Communications won 14 awards at the 2023 PRISM Awards on Saturday 29 July 2023, including a gold for its work on the launch of the Johannesburg-Abidjan […]
Continue readingMore Tag
Tagger Media Expands into South Africa Via Partnership with Tribeez
Leading SaaS Solution Provider for Influencer Marketing Continues to Grow Globally with Strategic Regional Partners Tagger Media, the global technology leader making influencer marketing more intelligent, today announces its expansion into South Africa through an exclusive partnership with Tribeez, an influencer marketing and social intelligence agency based in Cape Town. The market for global influencer marketing […]
Continue readingMore Tag
Razor PR’s Oscar Tshifure announced as PRISA President-Elect
With over 16 years of experience, Tshifure is well place to lead the industry body and its communities towards a future where public relations and strategic communications hold a prominent position in business and society. “As an agency we are committed to playing our part in actively bettering our whole industry. We deeply believe that […]
Continue readingMore TagThe ACA announces the incoming Board of Directors for 2023/24
The Association for Communication and Advertising is pleased to announce the incoming Board of Directors for the 2023/2024 fiscal year, as elected at the association’s 76th Annual General Meeting held on Tuesday, 11th July 2023. Thabang Skwambane was elected to the position of Chair and Sharleen James to that of Vice Chair. The newly elected […]
Continue readingMore Tag
Golf Ads Introduces Golf Digital to Engage Affluent Consumers
Golf Ads™, part of the Provantage family of companies and a leader in the golf media advertising market, recently launched its new product, Golf Digital. The Golf Digital offering features the strategic placement of three high-definition digital screens at the nineteenth hole of selected golf clubs in affluent areas across the three main metros in […]
Continue readingMore Tag
Applications Open for Third Intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the third intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. […]
Continue readingMore TagTo thread, or not to thread?
Threads – Meta’s new challenge to Twitter – has exploded onto the social media scene, quickly sewing up over 30-million users within three days of launching. Threads was launched on Wednesday 5 July by Meta in 100 countries (notably not yet in the European Union, where Meta says it is awaiting clarity from regulators about […]
Continue readingMore Tag