By the Advertising Media Forum (AMF) The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media […]
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PAMRO: Transforming media research across Africa
With preparations in full swing for PAMRO’s All Africa Media Research Conference in Mauritius in August, we caught up with board member Oresti Patricios to discuss research developments that have taken place in Africa over the past two decades. The Pan African Media Research Organisation (PAMRO) was established 20-years ago as a NPO by a […]
Continue readingMore TagSA’s 10 best liked ads list sparks celebrations at 164 Katherine Street
South Africa’s list of 10 best liked ads in 2018, announced this week (July 10) by Kantar, sparked celebrations at 164 Katherine Street in Sandton, home to the two agencies responsible for three of the 10 TVCs making the list. #IGotThis. Lunch for the squad is sorted with our NEW Phanda Ribster Meal for only […]
Continue readingMore TagSantam Finds South Africa’s 12 Most Loved Local Businesses
New campaign shines spotlight on role of local businesses in the economy A survey commissioned by Santam, the country’s largest general insurer, has revealed that South Africa’s 12 Most Loved Local businesses among other include the Chapmans Peak Hotel in Hout Bay – famed for its calamari, celebrity chef David Higgs’ Rosebank eatery Marble as […]
Continue readingMore TagNielsen releases data on SA shoppers attitudes towards price and promotions
South Africa is home to a nation of promotion obsessed shoppers. This insight stems from a newly released Nielsen report The Price of Promoting, which shows that 75% of South Africans claimed to know the prices of the grocery items they buy and notice changes in price, versus 69% in 2017. In addition, 31% actively […]
Continue readingMore TagInternet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s up from the 47% of global adspend that internet advertising […]
Continue readingMore TagConsumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published today. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of the […]
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The next level of marketing is here!
Over the past decade there has been significant advances in the advertising and marketing fields. A first in South Africa, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together the principles of Evidence-Based thinking in a useful and inspiring workshop. “Marketing has certainly come a very long way over the […]
Continue readingMore Tag#ROOTS2019 sheds light on buyer behaviour
Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. CEO of SPARK […]
Continue readingMore TagSimple solutions to disruptive measurement challenges
Audience measurement is vital for all media from print to TV, radio and digital because it allows editors and broadcasters to plan their content and advertising space and for advertisers to assess the best opportunities for a successful campaign. At last year’s PAMRO All Media Research Conference in Lagos, Nigeria, Ipsos put forward a scenario […]
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