Due to the impact of the international COVID-19 pandemic, many industries have been negatively affected and South Africa’s radio currency has been no exception. To alleviate the pressure of no radio data being available, and to get a comprehensive update on the industry the BRC has commissioned research experts, Ask Afrika, to implement an interim […]
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More drama as another local soapie gets canned!
Isabel Smit, Implementation Planner at The MediaShop We all love a good drama. Following our favourite characters, seeing them grow, falling in love and witnessing the newly created love triangles. Discussing or more accurately, arguing with your friends and fellow soap lovers on how the latest plot will end. Well, in line with the 2020 […]
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We gotta get down to get up!
Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are going to turn out! Google reports that 15% of daily searches are still of the ‘never-seen-before’ variety, so we […]
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Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference
The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town […]
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OMC’s ROAD data paints healthy picture for Out of Home industry
For the first time ever, the Outdoor Measurement Council (OMC) launched its latest iteration of ROAD data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period. Trish Guilford, General Manager of the OMC, said that the OMC and partners, Ask Afrika, Kuper Research, Cuende Infometrics […]
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Old habits die hard – or do they?
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and schooling without classrooms. Evergreen trends of cocooning and wellness have intensified as consumers spend more […]
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Never underestimate the power of showing that you care
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an article for the blog, with a submission deadline in September 2020, it won’t surprise anyone […]
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RECMA identifies one South African agency in latest release
Being recognised as the best media agency in your country is a fantastic achievement. Being recognised as a top contender on a global scale is even better. Being the only South African media agency on that global list is the best! Global research company RECMA, which evaluates the performance of media agencies around the world, […]
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Marketing & advertising industry employees ‘less confident’ about their companies’ futures, their own role in the industry
Employees in South Africa’s advertising communications services industry are more uncertain about their employers’ business continuity than they were at the beginning of the country’s Covid-19 lockdown. That’s according to the ongoing research being done by HaveYouHeard, in conjunction with industry news site, MarkLives.com, to track how the COVID-19 pandemic is impacting the industry during […]
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Transit Ads Unveils Ground-Breaking Insights Community with TransitGo
Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with Opinion Solutions, a mobile […]
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