Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on […]
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Gender bias on Instagram
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at user-generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]
Continue readingMore TagDirk Visser is Head of Social Media at CBR Marketing Solutions
The learning curve for Dirk Visser, Head of Social Media at CBR Marketing Solutions, has been steep and exciting since he joined the company with limited experience but lots of enthusiasm in 2013. He started as a social media specialist and in 2015 was promoted to his new position. He now heads a team […]
Continue readingMore TagRiding the waves of the digital world
Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of engagement between companies and their customers. In fact, the greatest advantage of social media […]
Continue readingMore TagAbacuz launches new platform where au pairs keep their independence and parents keep their sanity
Abacus is a brand new platform developed to provide au pairs with the opportunity to connect with new families, without losing their independence. The platform uses the latest in technology to allow parents to find reliable and trustworthy au pairs, and track their children, no matter where they are. It is the ultimate […]
Continue readingMore TagDigitata Insights partners with MTN Rwanda to launch innovative mobile marketing platform
Digitata Insights, a subsidiary of Digitata Limited, a privately-held multinational technology company that delivers intelligence in the mobile telecommunications and digital media arenas, today announced the launch of the MeMe mobile marketing solution, in partnership with leading mobile network operator MTN Rwanda. The MeMe mobile marketing solution went live Thursday, 18th May 2017. Digitata […]
Continue readingMore TagDot Network: SA’s most extensive data activation platform
Amorphous Stride has forged a new path for companies that want to retain their current customers and win over new ones without relying on boring marketing phrases like “being relevant”, “staying ahead of competitors”, “knowing your customer” and “having a digital strategy”. Amorphous Stride’s Dot Network helps marketers understand the unique behaviour and needs of […]
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Brands need to catch up with their influencers
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone […]
Continue readingMore TagSix common social media errors that are simple to overcome
Social media is a large and confusing world, and a lot of brands get a lot of things wrong. Here’s what not to do, and how to do it right. In this day and age it’s imperative for brands to have a digital presence. And while most brands have made an effort to be “searchable” […]
Continue readingMore TagSocial media sells cars
How social media drives down the cost of putting drivers in new vehicles Social media drastically reduces cost per lead in the automotive industry. Add to this, the fact that 2017 will see the CMO under increased pressure to directly impact bottom line. Given these two drivers, it’s hard to understand why the automotive industry […]
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