In 2017, Gautrain joined forces with Contact Media & Communications, in order to create a year-long, integrated, multi-platform marketing campaign using custom print (The Afropolitan magazine and OnRoute magazine), digital media, social media, an experiential activation and all the Gautrain station screens throughout Gauteng. The campaign, which was called “Connecting the Dots” ran […]
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Augmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction, […]
Continue readingMore TagReputational Risk of Social Media
By: Bradley Elliott, director at digital customer experience specialists, Platinum Seed In the sometimes-fraught relationship between major corporations and ordinary citizens (consumers), the explosion of social media has shifted the power into the hands of the masses. Events that routinely slipped through the cracks of public scrutiny prior to the age of Twitter and Facebook […]
Continue readingMore TagStaying on top of digital trends
By Marianna Boguslavsky (http://www.boguslavskyandco.com/) Some of the recent digital trends that I’ve noticed include virtual reality, decentralized social media networks, and the explosive growth of messaging platforms used for business purposes: · When it comes to VR and social media, I believe Facebook Spaces is going to be big, very big. The social VR app […]
Continue readingMore TagSouth African startups need more angels
In his recent SONA address, President Cyril Ramaphosa placed significant emphasis on small business and entrepreneurship. It is no secret that this sector is one of the keys to South Africa’s economic freedom, but in reality, our startup ecosystem is still in its nascent stages. An improved investment landscape, more corporate commitment and grass roots […]
Continue readingMore TagSix tips for creating stand-out videos
They’re young and at the top of the competitive game of video production; they’re Chace Geyer and Devin Risely, a team of two entrepreneurs who just six months ago launched the rapidly-growing CBR Productions, affiliated to CBR Marketing Solutions.Taking a distinctly cinematic approach to corporate and social media videos, along with their full in-house production […]
Continue readingMore TagFacebook update not the end of brands and Social Media
The update to Facebook announced last week Thursday (January 18) will not lay waste to the time, effort and money spent by brands on creating and curating a presence on the social media channel. Instead, the world only came to a slight halt and marketers were jolted out of their seats as Zuckerberg quietly announced […]
Continue readingMore Tag#AddPringles – An influencer campaign
With the aim of generating awareness and sales of three all new Pringles flavours; Mexican StyleBBQ, Peri-Peri Chicken and Smokey BBQ, TILT agency teamed up with Pringles in September 2018 to generate a campaign that would ensure they key objectives were met. In order to effectively drive awareness and generate consumer interaction around the new […]
Continue readingMore TagSummer Beats Christmas In SA
In December, many big brands worldwide launch Christmas campaigns. In South Africa, the focus is on summer, and Cell C – the cellular service provider that allows you to connect your way – has turned up the heat with a high energy 60-second TVC that’s so hot, it should come with a health warning. Targeting […]
Continue readingMore TagThe strategy and measurement of online video
By Darren Kerr, Executive Producer and Director at 10th Street In the early 2000s, a range of technologies came onto the consumer market offering the ability to operate a computer using just the eyes. Targeted at the severely disabled, the hands-free computing systems allow them to place the mouse pointer anywhere on the screen simply […]
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