By Vincent Magwenya Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after […]
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Marketers need to rely on tech advances to maintain consumer relationships
Ad-tech solution integrates customer data with automated social media ad targeting, revolutionising client relationships. Digitisation has provided marketers with a wealth of data. When effectively correlated and sequenced, marketers can gain deep insight into almost any aspect of their customers… from shopping habits, to their position on the customer journey, through to being able to […]
Continue readingMore TagYou should probably take me seriously
Penquin‘s social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to. Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, […]
Continue readingMore TagBeautiful News South Africa year in review
On 31 October 2017, Beautiful News, a unique content marketing platfrom, will have achieved its altruistic target of sharing 365 uplifting short films in one year about the positive South African experience. The project reached over 500 million across all platforms over the first three quarters alone. Beautiful News South Africa is an unprecedented content marketing platform created by Ginkgo Agency, […]
Continue readingMore TagThe Stylista – delivering results for fashionistas and brands
The Stylista is the social media space for fashion, beauty and lifestyle in South Africa, where users and brands are connecting and sharing. It’s the brainchild and creation of fashion industry aficionado, Tami Ruschin, and it’s delivering strong value for all the participants on the platforms. Explains Ruschin, MD of The Stylista, “I was working […]
Continue readingMore TagPark Inn by Radisson partners with Skript for new breakfast campaign
The new Park Inn by Radisson’s breakfast is giving hotel guests every reason to smile. Following the launch of the hotel’s new breakfast offering, Park Inn by Radisson is running an exciting, colourful social media campaign #MyParkInnBreakfast during the month of October. Motivated by special breakfast moments, the #MyParkInnBreakfast campaign celebrates the Park Inn by […]
Continue readingMore TagThe power of personal branding
Who you are is up to you The 30 second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself’ are all opportunities to make a great first impression. According to Donna Rachelson, founder of Branding & Marketing YOU, they are also ideal occasions to […]
Continue readingMore TagSouth Africa’s ZAlebs announces new leadership and continuing growth
ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks […]
Continue readingMore TagDarling campaign captures women’s imagination and blows up on social media
#DarlingBigThankYous goes viral A recent Darling social-media campaign #DarlingBigThankYous honours the selfless women who drive our society, has gone viral on social media. Conceptualized and executed in conjunction with Conversation Lab, the campaign video has 2 324 521 views and earned 3 647 shares on Facebook, since its launch, three weeks ago. The #DarlingBigThankYous campaign […]
Continue readingMore TagTop 4 ways to win with archetypes on Instagram
By Hannah Robbins, Cultural Insight team in the UK. Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual social media such as Instagram, businesses are finding that they need new ways to keep their brands engaging and consistent to have a strong and distinctive […]
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