Media disruption has entered the global playing field in the form of sports consumption outside of traditional networks, brought on by the growth of technology, changing consumer habits and an eSports evolution. This has seen tech giants challenging traditional distribution and fan engagement; and the rise of Facebook and Amazon as the emerging powers within […]
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Nfinity launches employee advocacy division, theIntern-ship
Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused on […]
Continue readingMore TagFCB copywriter off to Cannes as global correspondent
A young copywriter from FCB Joburg has just landed the gig of her lifetime (to date) – Yenani Madikwa has been selected as FCB Global’s second-annual Cannes FCBsocialEYE and receives an all-expenses paid trip to attend Cannes 2018 next month (June). As FCBsocialEYE, Madikwa will attend key talks, workshops, events, award shows and whatever other […]
Continue readingMore TagExciting New WhatsApp Series for Moms
We can all attest to being part of a WhatsApp group at some point in our lives. It could be the family group, the work colleagues group or the besties friends group – where nothing of any value is posted – just random memes and silly jokes. Or, you’re one of the lucky ones to […]
Continue readingMore TagMobility to rule video in 2018
Video production and viewing becomes more challenging as goldfish attention span proves longer than a human’s Video is set to take over the digital landscape in 2018 with an estimated 74% of Internet traffic taken by video. Priscilla Kennedy, founder and CEO of Piehole.tv, a video production company based in Somerset East, says that even […]
Continue readingMore TagMassiv Metro’s first anniversary and second wave
The innovative hybrid radio station, Massiv Metro, is celebrating its first anniversary and sweeping into the second wave, having firmly established itself as a one-of-a-kind online and terrestrial radio station streaming live in eight Johannesburg taxi ranks and 800 taxis, and online at www.massivmetro.com, reaching 672 000 listeners per six-day week. Faith Mangope, Massiv Metro Station […]
Continue readingMore TagNfinity acquires a license for leading influencer marketing platform Webfluential in SA
With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group. As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with […]
Continue readingMore TageCommerce and Millennials
Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. […]
Continue readingMore TagFacebook developments positive for privacy, consumer protection
The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
Continue readingMore TagHow are online influencers leveraged around the world?
Interested in learning more about global trends in blogger and influencer marketing? The experts available through IPRN are available to help! To learn more, contact IPRN’s General Secretary Luis G. Gonzalez (luis.gonzalez@iprn.com) or visit the website at www.iprn.com. Online influencers can have a major impact on how consumers perceive, interact with and purchase from a […]
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