Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become […]
Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May. “I treated this one like […]
Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]
Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA […]
Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town’s new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message, “We see you. We’re for you. The […]
South African dog lovers and outdoor enthusiasts have taken to social media en masse to share their love for Journey, the new Bobtail dog food ad directed and shot by Egg Films’ Jason Fialkov for Mortimer Harvey. Filmed along South Africa’s ridiculously beautiful Wild Coast, it’s the story of a man’s journey to find himself – […]
Egg Films’ Dan Mace directed This Is Your Time, Ogilvy’s inspiring new ad for Vodacom NXT LVL. The spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge […]
