Toyota South Africa’s campaign introducing its new RAV4 is a touch irreverent, very entertaining, and incredibly smart. Devised by FCB Joburg’s Creative Director Tian van den Heever, Copywriter Este de Beer and Art Directors Julie Thorogood and Janine Kleinschmidt, with input from Strategic Planner Stuart Simms and Creative Strategist Kyle Duckitt, it features five short […]
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Debonairs Pizza Reminds Fans To Take Advantage Of Its Free Delivery Service With New TVC Campaign
In a world where convenience comes at a price, South Africa’s leading quick service restaurant in the pizza category, Famous Brands’ Debonairs Pizza, is reminding fans to take advantage of its free delivery service with three punchy television commercials in a campaign called ‘Skaba Dom’. Intended to run over an extended period with different flighting […]
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Sasol invokes iconic SA ad in latest campaign from FCB Joburg
Sasol Energy has invoked an iconic South African ad first flighted 27 years ago in its latest fuel campaign from FCB Joburg, coincidentally the agency responsible for the TVC when it was trading as Lindsay Smithers-FCB. Sasol ‘Super 100 Glug-Glug’ featuring a red Ferrari, Jack Russell and little boy playing in his bedroom, was […]
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KOO helps mom come put silver lining around her family’s ‘ku-rough’ day
A new television commercial from FCB Joburg for Tiger Brands flagship, KOO, highlights why it is not only the country’s favourite tinned food brand1, it also leads the Top 10 pack of South Africa’s favourite brands. Tiger Brands Marketing Director, Janet Scott briefed the FCB Joburg team of Creative Director Greg Cameron, Art Director Luzuko […]
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Toyota SA Launches New Corolla Hatch With TVC From FCB Joburg
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]
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Toyota Hilux builds on success of last year’s Dakar campaign with cheeky new ad
Toyota South Africa and its long-standing agency, FCB Joburg, have enlisted the support of a world-renowned and very cheeky family to build on the success of 2018’s Dakar campaign, for Dakar 2019.The Dakar Rally is an annual rally raid organised by the Amaury Sport Organisation. Dakar 2019 consists of 12 days of intensive 4×4 driving […]
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Debonairs Pizza Loses Its Head
If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter […]
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Debonairs Pizza Launches ‘Dezemba’ Campaign
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course. “We briefed the agency to […]
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Toyota Adds TV To Aygo Mix
The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car’s young and highly aspirational target market. Briefed by Toyota SA to ensure the Aygo is top-of-mind when it comes to making a first-time car choice, the […]
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Toyota SA, FCB Joburg Create Beaded Billboard As Corolla Love Letter
This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KZN community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out […]
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