SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost […]
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SPARK Media celebrates strong women!
In celebration of this week’s upcoming Women’s Day, and as a nod to August as Women’s Month, SPARK Media invited each of its female colleagues to flex their feminine muscles. We can do it! This month SPARK Media celebrates all the wonderful women that ignite our efforts in every way. The iconic image originates from […]
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#ROOTS2019 mapping the more economically active South Africa
Set in motion with in-field interviews in March 2018, South Africa’s largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic areas. “The ROOTS survey has been conducted every three years since 2001 and […]
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Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in […]
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#ROOTS2019 – Building Insights with LEGO
ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June. This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new, […]
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The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. “The ROOTS survey is one of South Africa’s largest and longest running consumer behaviour surveys. […]
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Caxton Excellence Awards acknowledges its local talent
Celebrating its 30th year in existence, Caxton’s annual Excellence Awards has acknowledged the contributions of its sales and editorial staff and management of its local free and sold newspapers. At this year’s awards, R275 000 was distributed in prize money with George Herald being named the Best Sold Newspaper; The Randburg Sun as Best Free Newspaper […]
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New ROOTS 2019 has grown
The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban […]
Continue readingMore TagExciting changes ahead for Spark Media
Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to […]
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SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have […]
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