Adspend – August 2022

    • The Top 10 South African August 2022 advertisers.

    Advertiser 
    Aug-20
    		 Advertiser Aug-21 Advertiser Aug-22
    1 UNILEVER SA  R   132 666 558 UNILEVER SA  R   179 828 365 UNILEVER SA  R   236 748 794
    2 CLIENTELE LIMITED  R   107 406 702 GLAXOSMITHKLINE  R   135 521 351 CLIENTELE LIMITED  R   143 973 041
    3 GLAXOSMITHKLINE  R   103 931 668 CLIENTELE LIMITED  R   124 563 361 SHOPRITE HOLDINGS LTD  R   133 101 835
    4 SHOPRITE HOLDINGS LTD  R     94 782 609 SHOPRITE HOLDINGS LTD  R   109 880 702 OUTSURANCE INSURANCE  R   111 190 561
    5 OUTSURANCE INSURANCE  R     84 541 125 TELESURE INVESTMENT HOLDINGS LTD  R     96 760 635 TELESURE INVESTMENT HOLDINGS LTD  R     87 985 090
    6 TELESURE INVESTMENT HOLDINGS LTD  R     72 985 417 OUTSURANCE INSURANCE  R     92 612 665 GLAXOSMITHKLINE  R     75 648 985
    7 RECKITT & BENCKISER  R     57 312 529 FIRST RAND BANK LTD  R     86 789 907 PICK N PAY  R     73 088 678
    8 PICK N PAY  R     41 339 148 RECKITT & BENCKISER  R     85 100 030 VODACOM COMMUNICATION  R     69 192 950
    9 PEPKOR HOLDING LIMITED  R     40 237 685 TIGER BRANDS  R     76 046 848 TIGER BRANDS  R     69 082 340
    10 BEIERSDORF CONSUMER PRODUCTS  R     40 078 489 SHOWMAX  R     74 035 876 FAMOUS BRANDS LIMITED  R     66 797 423
     R   775 281 930  R 1 061 139 740  R 1 066 809 697

    South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media

    • The top 10 spenders invest about over R770m-R1b YoY in the month of August and make up 26% of total advertiser spend in August YoY.
    • The top advertisers spend is driven by the FMCG and Insurance categories.
    • Collectively Unilever SA was the biggest spender.
    • Overall top 10 spend increased in August YoY +37% in 2021 and +0.5% in 2022.

    View the tracked monthly South African advertising spend.

    Prepared and distributed by Owlhurst.

    Ed
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