Latest Industry News
Applications open for fourth intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the fourth intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising, marketing and communication industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change. The... Continue reading→
Top 50 DSTV programmes – March 2024
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 - 22h00. Adults 15+ years U:38694 S:8842 All Individuals Age 4+ DSTV U:23690 S:6896 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Mon 25/03/2024 1831 1859 MWET Sibongile & the Dlaminis Dram 3.53... Continue reading→
Top 50 FTA programmes – March 2024
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 - 22h00. Day Date From To Station ProgrammeTitle Genre AR Viewers Share Wed 27/03/2024 2032 2102 S1 Uzalo Dram 14.71 5 693 540 48 Wed 20/03/2024 2000 2029 S1 Generations... Continue reading→
Provantage and T+W Launch Ant Lion – A Full Service Digital Content Agency
Integrated Out-of-Home (OOH) media and marketing services group Provantage and T+W – an award-winning agency and production company renowned for sports and entertainment storytelling – have launched digital content agency, Ant Lion. Spearheaded by General Manager Lesego Thomas, the Agency adds a new dimension to Provantage’s extensive portfolio, with a unique focus on creative campaigns... Continue reading→
Delivering robust radio Audience Measurement for South Africa
Recently the Broadcast Research Council of South Africa (BRC) hosted Ian Garland of Milton Data, modeller of the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data, to present the intrinsic nature of the model. RAMS AMPLIFY™ provides a comprehensive view into radio listening behaviours across the diverse South African market. “South Africa’s radio... Continue reading→
Tomorrow’s Commerce 2024 Report
20 commerce insights that will shape how brands interact with customers in a changing commerce landscape VML, the industry’s largest creative company, has launched its 7th edition of Tomorrow’s Commerce, a report of trends predicted to influence and shape the future of commerce. The research and analysis underscoring the report rely on the company’s global... Continue reading→
MRF’s latest MAPS consumer behaviour data is available
The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of... Continue reading→
ACA Intern Programme: Nurturing Future Talents in Collaboration with MICT SETA
The Association for Communication and Advertising (ACA) is pleased to provide an update on its Internship Programme, enabled through its collaboration with advertising schools, member agencies and the MICT SETA, a key player in developing skills within the sector, working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce. The ACA’s Education Tribe,... Continue reading→
Brave Group Announces Three Senior Appointments
The Brave Group is delighted to announce three strategic senior appointments, underscoring its ongoing commitment to leadership excellence, innovative client service, and fostering internal growth. This move highlights our dedication to the shared value ethos by promoting from within and offering meaningful opportunities to our team members. Monica Gomes steps into the role of Integrated... Continue reading→
On Track to Better: Workbench rolls out inspired integrated campaign for Halfway Group
The automotive and services giant, the Halfway Group, tasked Workbench – its lead integrated communication agency – to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate hype, excitement and brand meaning across a variety of media touchpoints following their successful 2022 #JourneyMade campaign. Workbench delivered, in the form of “On Track... Continue reading→