Latest Industry News
Top 50 DSTV programmes – November 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. Adults 15+ years U:38694 S:8633 All Individuals Age 4+ DSTV U:23690 S:7042 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Sun 20/11/2022 2130 2159 MOJA Uyajola 9/9 Real 2.34 904... Continue reading→
Adspend – October 2022
The Top 10 South African October 2022 advertisers. Advertiser Oct-20 Advertiser Oct-21 Advertiser Oct-22 1 UNILEVER SA R 184 816 811 UNILEVER SA R 295 202 729 UNILEVER SA R 251 855 632 2 GLAXOSMITHKLINE R 108 602 439 SHOPRITE HOLDINGS LTD R 163 603 293 CLIENTELE LIMITED R 168 493 402 3 CLIENTELE LIMITED... Continue reading→
Digital Marketing world Forum 2022 – 5 Key Takeaways
The Digital Marketing World Forum Europe (DMWF) took place at the RAI in Amsterdam on November 20 and 21 this year. Managing Director of HaveYouHeard’s Durban office and a key player in its international expansion strategy, Kirsty Bissett, was one of two African representatives at the conference. She shares her five key takeaways from the... Continue reading→
RAPT Creative delivers ‘Phakamisa iSpirit’ for Pernod Ricard
RAPT Creative, recipient of this year’s Financial Mail AdFocus ‘Small Agency of the Year’ Award, is delivering ‘Phakamisa iSpirit’ for Pernod Ricard, the world’s second-largest spirits maker. Run in collaboration with the Gauteng Department of Economic Development and Furntech, Phakamisa iSpirit – Lift the Spirit – is the major focus of Pernod Ricard’s bid to... Continue reading→
Matrix Group Launches a Content + Culture Vertical
The Matrix Communications Group (Matrix Group) has concluded a deal with Podium Agency (Podium) to join its portfolio of agencies to spearhead the creation, development, and production of culturally appropriate and relevant content for audiences and consumers, platforms, and brands. Podium, led by producer, creative executive and cultural entrepreneur Takunda Bimha, has evolved from a... Continue reading→
Does advertising of major sport events really pay off?
With the football World Cup in full swing, The MediaShop Johannesburg’s Managing Director Dashni Vilakazi takes a look at the real and perceived benefits of advertising in major sporting events. No matter how a brand or advertiser looks at sport sponsorship – and of this there is no debate – it is expensive, very expensive!... Continue reading→
MRF implements audit result into latest MAPS
After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway. Although the MRF had hoped to release the latest MAPS data covering the July 2021 to June 2022 fieldwork period, towards the end of... Continue reading→
RAPT Creative named as AdFocus’ Small Agency of the Year 2022
RAPT Creative, the agency that had only just opened its doors for business when Covid-19 struck in 2020, has been named as AdFocus’ Small Agency of the Year. The achievements earning RAPT the title include its tenacity during the 2020 and 2021 lockdowns which saw it grow revenue 100% year-on-year, and its impressive run of... Continue reading→
Adspend – September 2022
The Top 10 South African September 2022 advertisers. Advertiser Sep-20 Advertiser Sep-21 Advertiser Sep-22 1 UNILEVER SA R153 687 468 UNILEVER SA R272 561 632 UNILEVER SA R233 360 772 2 SHOPRITE HOLDINGS LTD R118 850 145 SHOPRITE HOLDINGS LTD R157 622 005 SHOPRITE HOLDINGS LTD R167 405 053 3 CLIENTELE LIMITED R104 702 865... Continue reading→
The MediaShop trend alerts for 2023
As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key trends in the world of travel, beauty and marketing. Dashni Vilakazi, Managing Director at The MediaShop’s Johannesburg office, says that... Continue reading→