Latest Industry News
Industry Awards – a necessary evil?
By Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the Marketing Achievement Awards for our amazing client Debonairs Pizza, so well done to the... Continue reading→
BRC RAMS Amplify Industry Update
The Broadcast Research Council of South Africa (BRC) and Ipsos South Africa achieved a full 12-month dataset for RAMS Amplify™ at the end of Q1 2022. The most recent data release, which includes radio currency data for the period June 2021 to May 2022, has reached a total sample size of 37 147 respondents. “Now... Continue reading→
ACA invites black women to sign up for the Second Co-Hort to the Leading Women Creating Change in the New World Order programme
The Association for Communication and Advertising (ACA) and the Media Development & Diversity Agency (MDDA) are championing transformation in the industry, specifically the gender agenda, with a programme that will move ambitious bright young black talent from discourse to action and celebrate the industry champions who are moving from good intentions to action. The Leading... Continue reading→
Nielsen’s Ad Intel Digital launches in South Africa
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad... Continue reading→
Jacquel Culture House, Hunter’s partnership hits the high notes
Hunter’s x Jacquel Culture House, the collaboration between the iconic cider brand and Tresor Riziki’s legacy empowerment partnership with in_Broadcasting, is hitting the high notes. The multi-award-winning African pop maverick, known simply as TRESOR, partnered with in_Broadcasting less than a year ago to form Jacquel Culture House, and moved quickly to find a like-minded collaborator... Continue reading→
Does odour affect our work performance?
In a survey commissioned by Initial, it was confirmed that after general cleanliness, smell was the biggest factor that people noticed after entering a public toilet, and of these over 90% have encountered unpleasant odours. These bad smells create strong impressions of businesses as odours affect people’s mood, work performance and behaviour in a variety... Continue reading→
A rapidly changing landscape
By Isla Prentis, Intelligence Lead at human insights agency Tirisano Consulting, a company within The MediaShop stable. It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media landscape has evolved. We explore a multitude of topics to understand the changes and the impact... Continue reading→
Your favourite TCL products are now available at Matrix Warehouse
TCL South Africa’s rapidly expanding retail footprint has just added another retailer to its mix in the form of Matrix Warehouse which will be housing the latest TCL Google enabled TV products for ease of purchase. As a fiercely competitive retailer in the tech space, Matrix Warehouse is one of South Africa’s largest independent computer... Continue reading→
Top 50 DSTV programmes – June 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8351 Digital DSTV U:23690 S:6766 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Fri 03/06/2022 1932 2000 MZAN Gomora Dram 3.07 1 189 324 10.8 6.28... Continue reading→
Top 50 FTA programmes – June 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station Programme Title Genre AR Viewers Share Mon 06/06/2022 2033 2102 S1 Uzalo Dram 15.78 6 103 846 55.5 Tue 14/06/2022 1930 1958 ETV... Continue reading→