Latest Industry News
Matrix Group Launches a Content + Culture Vertical
The Matrix Communications Group (Matrix Group) has concluded a deal with Podium Agency (Podium) to join its portfolio of agencies to spearhead the creation, development, and production of culturally appropriate and relevant content for audiences and consumers, platforms, and brands. Podium, led by producer, creative executive and cultural entrepreneur Takunda Bimha, has evolved from a... Continue reading→
Does advertising of major sport events really pay off?
With the football World Cup in full swing, The MediaShop Johannesburg’s Managing Director Dashni Vilakazi takes a look at the real and perceived benefits of advertising in major sporting events. No matter how a brand or advertiser looks at sport sponsorship – and of this there is no debate – it is expensive, very expensive!... Continue reading→
MRF implements audit result into latest MAPS
After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway. Although the MRF had hoped to release the latest MAPS data covering the July 2021 to June 2022 fieldwork period, towards the end of... Continue reading→
RAPT Creative named as AdFocus’ Small Agency of the Year 2022
RAPT Creative, the agency that had only just opened its doors for business when Covid-19 struck in 2020, has been named as AdFocus’ Small Agency of the Year. The achievements earning RAPT the title include its tenacity during the 2020 and 2021 lockdowns which saw it grow revenue 100% year-on-year, and its impressive run of... Continue reading→
Adspend – September 2022
The Top 10 South African September 2022 advertisers. Advertiser Sep-20 Advertiser Sep-21 Advertiser Sep-22 1 UNILEVER SA R153 687 468 UNILEVER SA R272 561 632 UNILEVER SA R233 360 772 2 SHOPRITE HOLDINGS LTD R118 850 145 SHOPRITE HOLDINGS LTD R157 622 005 SHOPRITE HOLDINGS LTD R167 405 053 3 CLIENTELE LIMITED R104 702 865... Continue reading→
The MediaShop trend alerts for 2023
As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key trends in the world of travel, beauty and marketing. Dashni Vilakazi, Managing Director at The MediaShop’s Johannesburg office, says that... Continue reading→
Travel is back – with brands advertising at airports benefiting
Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the... Continue reading→
TCL Wins Two CES® 2023 Innovation Awards
TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics company, is honoured to have won not one, but two CES® 2023 Innovation Awards for its TCL Mini LED 4K TV 75C935 and TCL Mini LED 4K TV 75C835 ( available in North America as 6-Series 75R655). Both... Continue reading→
Hollard Changemaker – Creativity and a little good makes a big change
Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to... Continue reading→
Coca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR... Continue reading→