South Africans must embrace the entrepreneurial culture because the old days of jobs waiting for them after graduation are long gone. The country’s economic future depends instead on the quality of its entrepreneurs, in whose hands most future jobs – and income generation – will lie. That was the warning sounded by Unathi Njokweni-Magida, Engen’s […]
Continue readingMore TagYear: 2017
SCOPEN 2017: Demographica hits top spot in several key areas
If reaching top positions in both account management and the professionalism of its team is notable, Demographica topped that achievement by ranking number one in several other sectors of the SCOPEN 2017 research results too. Says Johanna McDowell, CEO of the IAS, which partnered with Spanish-based independent research company SCOPEN to produce AGENCY SCOPE 2017: […]
Continue readingMore TagVega launches new Media Management short course in partnership with AMASA
Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards. The short course has been developed by the Advertising Media Association of South Africa (AMASA), a body focused on attracting and retaining bright […]
Continue readingMore TagThe Art of Fusion from So Interactive
The perpetual challenge: How do you break through the clutter in a casual dining space? When So Interactive was briefed by its client Ocean Basket to take their new Mediterrasian sushi range to the next level using innovative media, all the stops were pulled out to produce an inventive new benchmark of ‘amazing’. Ocean Basket’s extended […]
Continue readingMore TagSundays are where South Africans get more bang for their buck
The Sunday newspaper is a weekly ritual for many people. They read it alone, as a couple or as a family. Sunday is when people are relaxed and, with their minds at ease, they can catch up on the news and absorb information effortlessly. Whether it’s at a coffee shop, restaurant or in the comfort […]
Continue readingMore TagSCOPEN 2017 and the courage of House of Brave
AGENCY SCOPE 2017, the second annual report by Spanish-based independent research company SCOPEN and the Independent Agency Search & Selection Company (IAS), gives agencies first-hand feedback about marketer’s requirements, based on 217 hour-long, in-person interviews with Chief Marketing Officers (CMOs) from 193 leading South African companies. Among the top five was House of Brave and […]
Continue readingMore TagWhy student exchange programmes are vital for career development
Those fortunate enough to have attended a tertiary institution can attest to it being some of the most fulfilling and challenging days of their lives. Depending on the environment and nature of the institution, higher education is about so much more than textbook learning and the anxiety of exam season – it’s a meeting of […]
Continue readingMore TagManny Nichas appointed to grow Fournews’ global brand footprint
Following 22 years of creating and overseeing South Africa’s favourite franchise brands, Fournews, has announced the appointment of Manny Nichas as Executive Manager – Brand Growth and New Business, effective immediately. Nichas will expand the brand growth into the global market while ensuring that their local brands, News Café, Moyo, Brooklyn Brothers, Calistos and Senhor […]
Continue readingMore TagM&C Saatchi Abel drives another challenger brand to the top
M&C Saatchi Abel has joined forces with tyre fitment specialists BestDrive, creating an ad that is sure to make this challenger brand top of mind. This is not the first time the agency has created a campaign that turns a challenger into a champion, as evidenced by its work with brands like Hollard, Heineken and […]
Continue readingMore TagCondriac launches streaming platform CondriacLive
Live streaming is without a doubt the hottest trend of 2017, and Condriac’s in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa. Streaming has taken over the world in the last few months, with most smartphone apps now having the capability to go ‘live’ and […]
Continue readingMore Tag