Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% […]
Continue readingMore TagYear: 2018
VUKA: Short Film Long-Lasting Message Be Part Of The Change
Underage drinking is an endemic problem in South Africa which increases during the holiday season. To help reduce the misuse of alcohol and rally South Africans to curb underage drinking, SAB, together with integrated brand and communications group, Joe Public United, launched a powerful short film for the SAB’s 18+ #BeTheMentor programme. The film taps […]
Continue readingMore Tag5 PR Trends to look forward to in 2019
By Mamahlatse Marokane, Tshimollo Media 2018 oversaw the continued evolution of what it is to be a PR professional, as it became more influenced by digital elements, social media and marketing. Importantly, as content became more visual, it superseded the tried tested methods, such as traditional press releases, whilst also bringing about the rise in the […]
Continue readingMore TagAGENCY SCOPE UK 2018/2019: Early insights, possible trends
“The primary value of AGENCY SCOPE 2018/19 is in giving subscribing agencies from-the-horse’s-mouth information about marketers’ needs. It’s a unique tool that enables agencies to up their game and provide new services, while showing them how their agency positioning is seen in the marketplace by all marketers, not only their clients.” This is the […]
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Short Film From Egg Films’ Zwelethu Radebe For #BeTheMentor
Egg Films’ Zwelethu Radebe has directed Vuka, a short film raising awareness for #BeTheMentor, part of South African Breweries’ 18+ campaign to prevent underage drinking.Conceptualised by Joe Public United’s team of Executive Creative Director Roanna Williams, Creative Director Markus Botha, Art Director Shalisha Hira and Copywriter Haydn Corke under the guidance of Chief Creative Director […]
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New Media shines in New York
New Media continues to rake in the awards with a category clean-up at the Pearl Awards, which were held in New York last Friday. In the Best Print Experience (B2C) category, New Media won both the gold and silver awards with their publications for Sanlam and Woolworths. Taking gold, the Sanlam Centenary magazine was one of a […]
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Print is dying and Radio is next!
Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled out of a nerd’s basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian […]
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Tribeca supports annual #Click2Feed initiative to feed hungry cats and dogs
Kicking off on 3 December 2018, over 11 tons of dog and cat food will be donated to 40 animal charities across South Africa – with Tribeca Public Relations (Tribeca) doing its part to support Montego Pet Nutrition’s annual Click2Feed initiative. The Click2Feed campaign aims to support and feed animals in need nationwide. The mechanic […]
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Vodacom Partners with Street Network for Fibre Offering
Vodacom recently partnered with Street Network to drive awareness in Cape Town of the mobile service provider’s fibre offering. To this end, Vodacom has embarked on an awareness campaign that sees it rolling out a thought-provoking execution across a number of strategically-located bus shelters along popular routes in the Mother City, targeting commuting Capetonians as […]
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Establishing a platform for in-store digital growth
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and […]
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