There is a new video from the road safety campaign that went viral in 2017 that looks set to attract as much attention as its popular predecessor. Crafted as a Vlogger upload and named to attract the attention of YouTubers who search for this type of content almost daily, as well as probably engage in […]
Continue readingMore TagYear: 2018
Companies can curb losses by improving SA’s notoriously poor customer service levels
South Africans might be friendly and welcoming people socially, but we’re not always known for friendly, efficient and effective customer service in sectors ranging from government to retail. In fact, a study conducted three years ago across 32 countries and 10 industries by Accenture, a provider of management consulting, technology and outsourcing services, found that […]
Continue readingMore TagFacebook update not the end of brands and Social Media
The update to Facebook announced last week Thursday (January 18) will not lay waste to the time, effort and money spent by brands on creating and curating a presence on the social media channel. Instead, the world only came to a slight halt and marketers were jolted out of their seats as Zuckerberg quietly announced […]
Continue readingMore TagSeven trends likely to lead digital agencies in 2018
According to the Forrester’s 2017 Customer Experience (CX) Index, 30% of companies will see declines in the quality of their customer experience performance in 2018, placing their businesses at risk. The report explains that customer expectations will outpace companies’ ability to evolve or invent experiences. This slow pace of transformation means companies can’t adjust fast […]
Continue readingMore TagDUO expands its capabilities and services with three new appointments in 2018
DUO Marketing + Communications, a specialist B2B tech PR and digital marketing agency, has started the New Year with the appointment of three new team members. “We kick-start 2018 with a core team that is stronger than ever, and the addition of new team members with a diversity of skills and experience, will enable us […]
Continue readingMore TagDon’t fight a social media wave that you can ride
Anne Dolinschek, Head of Consumer PR, Conversations Group @AnneDoli @Conversations_G The hashtag #JoziDivers started trending on Twitter quite early morning on Monday, 15 January, with 5FM getting in on the hype. If you’re not in the industry, you might have been fooled to think that all this was a complete coincidence and that Roger Goode […]
Continue readingMore TagTribeca gets tails wagging with Montego Pet Nutrition
Montego Pet Nutrition, the local premium pet food manufacturer, has appointed Tribeca Public Relations (Tribeca) as its public relations partner, tasking the agency to build brand awareness and communicate the company’s journey, product launches and successes in 2018. Montego Pet Nutrition is a homegrown brand that started in the heart of the Karoo in 2000. […]
Continue readingMore TagGet your digital marketing into shape with these 4 practical New Year’s resolutions
The start of a new year is the ideal time to make resolutions to live a happier, healthier life. But why let your resolutions stop there? Digital is a great channel to engage with your customers and win new business, but does it also need to get into shape? The Stratitude digital team has picked […]
Continue readingMore TagBrand Council’s “Brand Barometer” Results Presentation Date Announced
The Brand Barometer Survey, initiated by The Brand Council South Africa, seeks to assess and gain insights into the state of the marketing industry in South Africa. This year marks the 4th Annual Brand Barometer Survey but before we embark on this new journey and are able to interpret and tackle the challenges and opportunities […]
Continue readingMore TagTshimologong and BCX launch digital innovation programme
Does your business have disruptive potential? Wits University’s, Tshimologong Digital Innovation Precinct, has announced the launch of the BCX Innovation Programme and are inviting technology start-ups to apply. Tanye ver Loren van Themaat, Tshimologong Incubator and Accelerator Manager, says the programme is part of BCX and Telkom Innovation Programme, and is an exciting opportunity to […]
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