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Living & Loving readers share the love online

Caxton Magazines’ Living & Loving brand has been receiving major online love from its readers with a 106% increase in search traffic from January to February 2019. Want to know what the six early pregnancy symptoms are before a missed period or how to cope with your baby’s acid reflux? Many others want to know too, and they find the answers at Living & Loving.

“The Living & Loving website continues to grow in leaps and bounds,” says editor Sonya Naude. “At the end of January 2019, we had an audited 115 298 South African users as verified by Effective Measure compared to 77 624 SA users in Jan 2018. We attribute the growth to a keen knowledge of content that resonates with our readers.”

Living & Loving’s Pregnancy section remains by far its most popular category on the website, followed by the Baby section. “Competitions continue to do well on our online platforms and we’d encourage more brands to get involved.”

At the end of Feb 2019, we had 110 937 unique South African users visiting our website. Our target for the first six months was to achieve 100 000 SA unique visitors and we’re thrilled that we’ve already exceeded this so early on in the year,” she says.

Online, Living & Loving’s pregnancy category continues to be the most popular with 261 271 unique page views according to Google Analytics. Baby category articles are the brand’s second most popular with 155 421 unique page views.

Total users from search traffic for February 2019 is 375 410. This figure represents a massive 106% increase in hits from January 2019.

The landing pages from search traffic in February 2019 indicate and confirm that we are providing content that readers are looking for on issues that are relatable,” confirms Naude. The top five ranked pages include:

  • 10 twin pregnancy symptoms
  • 5 types of pregnancy discharge and what they mean
  • The secret benefits of turmeric for pregnant and breastfeeding moms
  • 5 common baby genital health problems
  • 7 tips to wean your toddler off the bedtime bottle

The brand’s social media pages boast 75 612 Facebook likes; over 9 000 Twitter followers; 4 500 Instagram followers and close on 14 000 weekly newsletter subscribers with competitions being a massive drawcard.

Anton Botes, General Manager of Caxton Magazines says that South Africans are engaging with their favourite magazine brands both in print and online. “Magazines allow readers the luxury of dipping in and out of content multiple times, referring back to articles over a period of time while the online option allows immediate interaction and one on one engagement with the brand.

We’re proud to have a multi-faceted approach to all our brands which gives so much more power to the reader who can choose how and when they’d prefer to interact with us.”

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Journo

Journalist at Amplifier
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