The Top 10 South African December 2021 advertisers
| Advertiser | Dec-19 | Advertiser | Dec-20 | Advertiser | Dec-21 | |
| 1 | SHOPRITE HOLDINGS LTD | R 163 924 909 | SHOPRITE HOLDINGS LTD | R 150 218 374 | SHOPRITE HOLDINGS LTD | R 178 049 539 |
| 2 | COCA COLA SOUTH AFRICA | R 141 198 055 | UNILEVER SA | R 126 582 386 | UNILEVER SA | R 157 940 449 |
| 3 | GLAXOSMITHKLINE | R 85 265 682 | BEIERSDORF CONSUMER PRODUCTS | R 119 476 426 | SHOWMAX | R 103 615 182 |
| 4 | CLIENTELE LIMITED | R 82 699 093 | OUTSURANCE INSURANCE | R 84 692 281 | CLIENTELE LIMITED | R 102 523 332 |
| 5 | YUM SOUTH AFRICA | R 59 852 379 | GLAXOSMITHKLINE | R 75 221 594 | GLAXOSMITHKLINE | R 100 291 603 |
| 6 | OUTSURANCE INSURANCE | R 57 303 209 | MASSMART | R 68 458 064 | MOBILE TELEPHONE NETWORK | R 98 726 283 |
| 7 | RECKITT & BENCKISER | R 49 197 112 | TIGER BRANDS | R 63 120 404 | FAMOUS BRANDS LIMITED | R 88 485 456 |
| 8 | MASSMART | R 48 224 992 | COCA COLA SOUTH AFRICA | R 60 121 726 | TIGER BRANDS | R 82 174 099 |
| 9 | PEPKOR HOLDING LIMITED | R 47 582 500 | DISTELL | R 58 091 570 | PICK N PAY | R 79 388 774 |
| 10 | VODACOM COMMUNICATION | R 47 381 739 | PICK N PAY | R 57 998 214 | STANDARD BANK | R 77 618 476 |
- South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media The top 10 spenders invest about over R780m YoY in the month of December and make up 23-25% of total advertiser spend in December YoY.
- The top advertisers are driven by the FMCG and financial categories
- Shoprite holdings is the highest spender for 3 consecutive years in the December months
- Overall top 10 spend increased in December YoY (+10% in 2020 and +24% in 2021)
- An interesting player is Showmax, appearing in the top 3 in 2021 December, COVID changed the media consumption landscape which offered an opportunity for Showmax viewership to increase, as people were staying home
View the tracked monthly South African advertising spend.
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