Adspend – June 2022

The Top 10 South African June 2022 advertisers

Advertiser	Jun-20	Advertiser	Jun-21	Advertiser	Jun-22
SHOPRITE HOLDINGS LTD	R        127 583 917	GLAXOSMITHKLINE	R        140 233 989	UNILEVER SA	R        159 669 317
GLAXOSMITHKLINE	R          92 335 820	SHOPRITE HOLDINGS LTD	R        132 834 747	SHOPRITE HOLDINGS LTD	R        154 189 238
CLIENTELE LIMITED	R          86 915 812	FIRST RAND BANK LTD	R        112 345 486	CLIENTELE LIMITED	R        118 785 000
OUTSURANCE INSURANCE	R          83 424 605	OUTSURANCE INSURANCE	R        107 738 399	OUTSURANCE INSURANCE	R        109 295 504
SHOWMAX	R          75 063 307	UNILEVER SA	R          97 614 349	TELESURE INVESTMENT HOLDINGS LTD	R          81 364 376
RECKITT & BENCKISER	R          60 148 137	CLIENTELE LIMITED	R          96 102 696	RECKITT & BENCKISER	R          74 797 120
GOVERNMENT NATIONAL	R          53 978 683	RECKITT & BENCKISER	R          77 756 088	SPAR SOUTH AFRICA	R          67 212 287
TELESURE INVESTMENT HOLDINGS LTD	R          49 861 084	TELESURE INVESTMENT HOLDINGS LTD	R          76 050 287	GLAXOSMITHKLINE	R          66 660 930
UNILEVER SA	R          41 070 161	SPAR SOUTH AFRICA	R          73 310 912	MOBILE TELEPHONE NETWORK	R          64 937 977
FIRST RAND BANK LTD	R          35 986 930	PROCTER & GAMBLE	R          62 095 813	PICK N PAY	R          63 509 994
	R 706 368 456		R 976 082 766		R 960 421 743

South African Adspend data provided by Zora Hlumbane, Strategist at Meta Media

• The top 10 spenders invest about over R700m-R980m YoY in the month of June and make up 24-29% of total advertiser spend in June YoY.
• The top advertisers are driven by the FMCG and Insurance categories.
• Collectively Shoprite Holdings LTD was the biggest spender.
• Overall top 10 spend increased in June YoY +38% in 2021 and decreased -1.6% in 2022.
• In June 2020 Showmax was the 5th top spender and capitalised on the increased in home consumption during the inception of COVID 19 in ZA.