Engen Primax Unleaded, which has the same fuel technology and engineering that has powered the Mercedes AMG Petronas Motorsport Formula One team to three world championships, is now available at Engen forecourts in South Africa, Botswana and Namibia. To launch the fuel in these countries, Engen is rolling out a comprehensive advertising campaign, extolling the […]
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Jury for the 2017 APEX awards announced
For over two decades, the APEX awards have honoured highly effective communications campaigns in South Africa. As with previous years, the 2017 edition of the awards sees a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads judge the […]
Continue readingMore TagToyota Hilux Parks Itself In The Premium Space With Kipling-Inspired Commercial
Toyota South Africa is positioning the much-loved Toyota Hilux as a truly premium vehicle with a new commercial that celebrates its more aspirational qualities, while holding on to the marque’s authentic, South African charm. The ad introduces Toyota fans to Hilux’s new tone of voice and sets it up as the vehicle for those who […]
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