FCB Africa agencies have once again created the lion’s share of South Africa’s favourite television ads, according to Millward Brown Kantar’s annual listing. The company, which has used its AdTrack proprietary research tool for over 25 years to determine which ads resonate with ordinary South Africans, announced the Top 20 Most Liked TVCs in 2016 […]
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TBWA Hunt Lascaris brings Nissan’s latest ICC Champions Trophy ad to life
Innovation is what Nissan does, so we should expect nothing less from Nissan drivers, especially the cricket fans among them; a premise imaginatively brought to life with the new ICC Champions Trophy ad from agency TBWA Hunt Lascaris. Nissan are global sponsors of the ICC and its world-famous cricket tournaments, in particular, the Champions Trophy, […]
Continue readingMore TagCreative work can change the world
by Mike Abel, Founding Partner & Chief Executive at M&C Saatchi Abel Ask me whether the economic value of creativity has been historically undervalued in South Africa, and I’ll say: Yes. Enormously so. A recent Business Times article published on 12 March 2017 even highlighted the extent to which South Africa’s creative agencies and creative […]
Continue readingMore TagKing James II creates a short film for Siemens
HIM, HER and ME is a short film by Siemens. A purposeful shift away from corporate storytelling to create relatable human moments The film format has drama, comedy and the obligatory plot twist Some people don’t fully know what Siemens does. In reality, Siemens plays a big a part in our everyday life – from […]
Continue readingMore TagBoomtown’s latest creative winter custard campaign for First Choice
Launching on June 5th, the First Choice winter custard campaign created by Boomtown, is set to hit selected stores nationwide. Everything in life is better when you have someone else by your side, and the campaign uses lyrics from famous songs plays on this, and highlights how First Choice’s rich, creamy custard makes desserts taste […]
Continue readingMore TagOgilvy Public Relations wins at Sabre Awards
Ogilvy Public Relations won three awards at the inaugural African SABRE Awards, including the Platinum SABRE Award for the best African public relations campaign. This win is hot on the heels of the four accolades the agency received at the PRISM Awards 2017 early this month. Ogilvy Public Relations won Platinum in the coveted Best […]
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Debonairs Pizza Calls On South Africans To ‘Un-Lamba’ Themselves
Upping the tempo and grabbing attention by featuring the energetic tune made famous in 1958 by Mexican-American musician Ritchie Valens, ‘La Bamba’, the commercial nevertheless has true South Africa appeal as it replaces the word ‘La Bamba’ with ‘Lambile’, which is Zulu for ‘hungry’. Listen here: https://www.youtube.com/watch?v=944FcvCllMc Just 30-seconds long, it urges all South Africans […]
Continue readingMore TagSupa Father’s day
Remember that guy who was your superhero thoughout childhood? Who knew the answer to all of life’s big questions? When did google replace him? This Father’s Day, Supa Quick is reminding us that Dad is still our superhero. Supa Quick briefed their agency, Artifact Advertising, to create a celebratory Father’s Day (June 18th), campaign this […]
Continue readingMore TagTaste Never Goes Out Of Style
Weylandts has launched its new advertising campaign for 2017 – Taste Never Goes Out Of Style. The campaign, which runs in print, out-of-home, and on TV is the brainchild of the Weylandts in-house agency created three years ago by Tim Culley, Head of Marketing, and Renier Zandberg, Creative Director. Building on TASTEMAKERS which has run since […]
Continue readingMore TagFCB Joburg Celebrates SA’s Only Gold Pencil
FCB Joburg Joint Chief Creative Officer, Jonathan Deeb, added: “At FCB we believe it takes more than just a creative team to create a piece of magic. The other part of the equation is working with clients that are hungry for great work on their brands. Collectively, our constant pursuit is to create work that […]
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