Cape Town-based creative agency, Utopia, delivers a ‘stealable’ creative campaign to create awareness of the Vega 2017 Open Day. Vega, an educational brand of The Independent Institute of Education (The IIE), recently launched a creative campaign to raise awareness about its Open Day and IIE qualifications among high school students. Vega briefed Utopia, a creative […]
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Creativity was, is and will always be ‘Good For Business’
Creativity was, is and will always be ‘good for business’. Long live creative awards, and long live the agencies that enter them. This is the opinion of FCB Africa CEO, Brett Morris, who said that it’s hard to think of a way in which creativity is not good for any business, as it is arguably […]
Continue readingMore TagSantam’s new television commercial asks “what could go wrong?”
We live in interesting times. Influenced by advances in science and technology, the world is undergoing significant change, modifying how and where we live, as global climate change becomes a certainty. It’s the age of invention. Artificial Intelligence is a part of life, cars are driving themselves, drones are delivering our food and our homes […]
Continue readingMore TagWestern Cape Government’s Safely Home Video Created by FCB Cape Town Goes Viral
A video created by FCB Cape Town for the Western Cape Government’s Department of Transport and Public Works’ Safely Home campaign has gone viral and ignited social media platforms around the world. It has over 30 million views on the Daily Mail Online site alone. It has also been picked up and shared by traffic […]
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Debonairs Pizza’s ‘Lamba Busters’ campaign now in full swing
With the launch of the third radio spot in a series created to draw South Africa’s attention to its latest ‘Real Deal for a Steal’ special offers, Debonairs Pizza’s ‘Lamba Buster’ campaign is in full swing. Featuring La Bamba, the energetic dancing tune made famous in 1958 by Mexican-American musician Ritchie Valens, the campaign ‘sings’ […]
Continue readingMore TagM&C Saatchi Abel Shines at APEX Awards 2017
Nando’s and Heineken’s Strongbow win key creative effectiveness awards for the first time… M&C Saatchi Abel landed APEX awards on both its entries for Nando’s and Heineken’s Strongbow Cider at the annual gala event held last week. The agency’s South Africa launch of Strongbow was the most successful launch globally for the Heineken Company, earning […]
Continue readingMore Tag#ISeeYou: Sunu finds the beauty in ordinary South Africans for Metropolitan
Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town’s new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message, “We see you. We’re for you. The […]
Continue readingMore TagTsogo Sun wins award for celebrating wonderful
Tsogo Sun has won its second African Excellence Award – this time for the group’s warm and uplifting #CelebrateWonderful video (https://www.tsogosun.com/image-gallery/video#tabs-celebratewonderful) that was released on social media over the festive season, and highlighted a spirit of reaching out and touching people’s lives, especially those who were working over the holidays, or missing their families and […]
Continue readingMore TagSantam What I’d Rather Do Than Claim
Santam, South Africa’s leading general insurer today launched its new “What I’d Rather Do” brand campaign. Conceptualised by King James Group, the campaign takes a novel and light-hearted approach to dealing with a real subject by showing what people “would rather do” than claim from their insurer – from running blindfolded through a forest to […]
Continue readingMore TagFCB Cape Town pats Mother City agencies on the back for Cannes performance
FCB Cape Town, one of the most respected agencies in the Mother City, has praised its contemporaries in the coastal town for their impressive performance at the Cannes Lions International Festival of Creativity. Cape Town agencies brought home 12 of the 27 Lions handed to South African agencies during the week-long awards festival; the other […]
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