Toyota Fortuner 4×4 has enlisted the support of four prominent South African sports heroes for its 2017 version of the competition that enthused sports and motoring fans countrywide last year. Mountain biking champion Bianca Haw, Dakar winner Giniel De Villiers, Springbok rugby star Oupa Mohoje, and obstacle course racing heroine Hanneke Dannhauser are urging South […]
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FCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp
Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop. Minds Wide Open forms part of the One Show bootcamp initiative […]
Continue readingMore TagBrand Union develops Johannesburg Philharmonic Orchestra’s new brand identity
By Mathew Weiss: Managing Director of Brand Union Africa As I sat there enjoying Olga Kern’s virtuoso rendition of Tchaikovsky’s Piano Concerto No.1, I felt immensely proud to have contributed, in a small way, to the relaunch of the Johannesburg Philharmonic Orchestra (JPO). Brand Union, the company I lead, had developed the new brand identity. The […]
Continue readingMore TagSee the animal behind the commodity
‘See the animal behind the commodity’ is the inspiration behind a new print campaign conceptualised by Artifact Advertising for their client, the Endangered Wildlife Trust (EWT), whose current focus is on the growing illegal trade in wildlife. EWT Communication and Brand Manager Belinda Glenn says the illegal trade in wildlife and wildlife products is thought […]
Continue readingMore TagVega students steal the show with 8 awards at Loeries 2017
This past weekend saw students from Vega, a brand of The Independent Institute of Education (The IIE), take home eight Loeries at the 39th Annual Loerie Awards which took place on 19 August 2017 at the Durban ICC. Both gold awards for integrated campaign work were awarded to Vega students, which is the school’s strategic […]
Continue readingMore TagHomegrown business Mr Delivery gets a bold and bright brand makeover
New look and feel positions Mr D Food as the premier food delivery service in SA… Over the past year, door-to-door food delivery has become a highly competitive space. As the most established and farthest-reaching local service, Mr Delivery has dominated the SA market and in keeping with technological developments and trends, Mr Delivery developed […]
Continue readingMore TagHouse of Brave creates 1Life’s new brand TVC
There is a great leveller and a unifying truth in life, that regardless of how rich or poor, successful or not, whether male or female, virtuous or corrupt, we will all one day bid this mortal existence farewell; a truth clearly captured and executed by House of Brave for client 1Life’s new brand TVC launched […]
Continue readingMore TagNew campaign from FCB for Amarula Trust – ‘Don’t Let Them Disappear’
A new campaign from FCB Cape Town for the Amarula Trust aims to decrease demand for elephant ivory through education. Called, ‘Don’t Let Them Disappear’, the campaign aims to spread the message that every ivory product bought and sold on the black market means another elephant lost to poaching. The campaign is led […]
Continue readingMore TagKyle Lewis takes home nine Loeries
Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors. Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’ Conspicuous Savers campaign […]
Continue readingMore TagSunu the most awarded director at #Loeries2017
Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA […]
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