This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]
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Sporting magazine keeps hitting fairway
In February 2018, New Media Publishing will release the 268th issue of Golf Digest, making it one of the country’s longest running sports magazines. The March Issue (on shelf from the 19th February) is the iconic Top 100 Edition. The prestigious course ranking was first published in 1998, and this year will mark its 20th […]
Continue readingMore TagPAMS – an innovative Reading currency, releases in February
A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms. “This new readership research of over 150 titles and […]
Continue readingMore TagNetwerk24 successfully maintains its growth streak
Following the new offering of Afrikaans lifestyle magazine titles on Netwerk24, the news channel has maintained a fantastic growth streak with a further 16% increase in subscribers in November 2017 followed by an above-average subscription growth of 7% since December 7, a period where media consumption is traditionally low. At the end of December, Netwerk24 […]
Continue readingMore TagCaxton Magazines welcomes new Bona editor
Bongiwe Tshiqi has been confirmed as Bona’s new editor. Over the past five months she has been acting deputy editor, and together with the Bona team, has ensured the continued smooth production of the magazine. Bona, South Africa’s only publication available in four languages: English, isiZulu, seSotho and isiXhosa, provides its audience with the inspiration, […]
Continue readingMore TagPromise reflects on 2017’s successes as a strong platform for 2018
“We began 2017 with a clear strategy and achieved all of the metrics we set our sights on. Various industry wins and exceptional clients helped us to achieve our greatest year yet. We believe the year was successful due to a combination of our diverse competencies and our clients’ belief in these qualities,” says James […]
Continue readingMore TagWag the Dog launches a series of handbooks
Wag The Dog Publishers is launching a series of handbooks aimed to address the ongoing challenge faced by retailers of training and retaining staff. First in the series is Your Hardware Handbook. The spiral bound easy-to-use booklet will include valuable information on products and information to boost staff confidence and knowledge. Your Hardware Handbook will […]
Continue readingMore TagContact Media & Communications announces new appointment on southern African travel companion, OnRoute magazine.
After years of exponential growth and support from both the industry and its readers, Contact Media & Communications’ OnRoute magazine is delighted to announce Angie Snyman as the new editor on the title. OnRoute has been a travel companion to South African families and road users for the past five years and we look forward […]
Continue readingMore TagNo matter the reading platform – quality content is key to advertising success
In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye […]
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What really gets a magazine noticed on the shelf?
In today’s fast-paced, time-poor world, it’s heartening to know that a magazine’s coverlines trump the cover image when it comes to purchasing choice. Research recently conducted by Caxton Magazines shows that more than half of magazine buyers cite coverlines as their top criteria in choosing which magazine to buy, followed by cover image, then price […]
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