Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has […]
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Engen launches innovative Pharmacy Concept in Kenya
Engen launched its first pharmacy in Kenya earlier this month at its highly-successful Hurlingham branch in Nairobi, in partnership with Payless Pharmacy. Selling over-the-counter and prescription medication, the pharmacy is yet another source of convenience for consumers to choose Engen. “This is a real value-added service to our valued customers in the Hurlingham area, entrenching […]
Continue readingMore TagBig Wins for Cinemark at The Most Awards 2017
Cinemark secured third place as Media Owner of the Year at the 9th annual MOST Awards. That’s not all, Cinemark also bagged first place in the Cinema category, making it three wins for three consecutive years. The MOST Awards is a celebration of excellence in the media sector. The winners were announced at a prestigious […]
Continue readingMore TagAds24 snaps up best-of-the-best accolades at 2017’s MOST Awards
Ads24 snapped up two hefty accolades at this year’s MOST Awards, proving that they are among the best-of-the-best in the industry. The company won the Media Owner of The Year in the newspaper category and came second in the overall The Media Owner of The Year Award. The MOST Awards are an annual celebration that […]
Continue readingMore Tag9th MOST Awards Winners announced
Proud winners, joyful crowd, stunning décor, awesome prizes, dazzling Bollywood flash mob, music from across Africa, good food and drinks, and witty MC,Jason Goliath; all this and more completed an amazing and unforgettable night at the 9th MOST Awards ceremony at The Wanderers Club in Johannesburg.Enthusiastic industry people came in unison to applaud and celebrate […]
Continue readingMore TagMental Availability – What is it and why does it matter for brands?
SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]
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Share of pocket: brand adaption for the mass market
By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside […]
Continue readingMore TagJoin the top team with Ads24’s Mass Market ̶ Daily Sun, Die Son and Soccer Laduma
Ads24’s kicked off a dynamic series of activations in Johannesburg this week aimed at showcasing the many opportunities provided by key players in the mass-market arena ̶ Daily Sun, Die Son and Soccer Laduma. To set the scene for the exciting opportunities this market affords, Ads24 brought the market to media agencies in the form […]
Continue readingMore TagSouth African management takes over Octagon South Africa and new agency Republicom launches
The executive management of Octagon South Africa has announced the end of its affiliation agreement with Octagon Global. The end of the affiliation contract, which gave licensed usage of the Octagon brand and intellectual property exchange, is the culmination of a process that began in 2013 with a buyout of Octagon global’s ownership interest in […]
Continue readingMore TagDoritos ‘battle of the bold’ winning new flavour revealed
It all started mysteriously, grabbing consumers attention as Doritos launched two new flavours “Tomato Sizzler” and “Jalapeño Poppers” in a really engaging and creative way. At first glance it didn’t seem all that unusual. Brands launch new flavours all the time, right? Wrong! Standing out on shelf with two competing new flavours, SA consumers were invited to […]
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