The ‘More Music You Love’ campaign was not only a winner amongst the Jacaranda FM listeners, it also earned its well-deserved place at the prestigious Loerie Awards that took place last weekend at the Durban International Convention Centre (ICC). This Jacaranda FM campaign, executed by Halo advertising, won Silver in the Outdoor Media category, adding […]
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Vega students steal the show with 8 awards at Loeries 2017
This past weekend saw students from Vega, a brand of The Independent Institute of Education (The IIE), take home eight Loeries at the 39th Annual Loerie Awards which took place on 19 August 2017 at the Durban ICC. Both gold awards for integrated campaign work were awarded to Vega students, which is the school’s strategic […]
Continue readingMore TagFinalists announced for South Africa’s premier entrepreneurial competition
Now in its 29th year, the Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has built up a stellar reputation of attracting and celebrating excellence in entrepreneurship. Following a tough preliminary round, a shortlist of 15 standout entrants has made it through to the final round of the 2017 edition of the competition. […]
Continue readingMore TagEveready South Africa welcomes ASA ruling
Eveready South Africa welcomes the Advertising Standards Authority (ASA) decision to uphold its complaints relating to Duracell’s “10 x longer” claims. Following its investigation into the testing claims, statements made in advertising small print, Eveready South Africa (Eveready) referred a recent Duracell advertising campaign to the ASA to consider whether it breached five codes within the South […]
Continue readingMore TagNielsen announces Africa’s first Digital Audience metric
The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic […]
Continue readingMore TagResearch Fusion soon to be a reality in South Africa
The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options. The days of one dimensional AMPS numbers are long gone […]
Continue readingMore Tag24.com leads the way with multiple digital publishing properties ranking #1
Effective Measure’s mid-year audience data results* have been released and 24.com has far out-performed its competitors. 24.com brands top six of the fourteen categories, and take second place in a further two. The results show News24 as the top news website for the first half of 2017. The platform clocked a total of 6613960 […]
Continue readingMore TagLimited edition Red Bull Culture Clash cans launched
Red Bull Culture Clash fans have a new way to get behind their favourite crew with the launch of four limited edition Red Bull Culture Clash cans, each featuring one of the headline artists namely; AKA, DJ Tira, Patoranking and Admiral & Jahseed. The limited edition set of cans are now available in-store nationally. Red […]
Continue readingMore TagSA’s Protection of Personal Information Act has a bigger, foreign brother you must meet
Many South African businesses have now heard of the Protection of Personal Information Act (or POPI), and some have even spent time and money implementing their policies to prepare for their new responsibilities in terms of it. Businesses have realized that compliance with this new local data protection regime brings not only a good reputation […]
Continue readingMore TagCultural appreciation starts with every one of us
South Africa’s vastly divergent make up of cultures means that we cannot assume to know everything about our fellow South Africans. By learning more about each other, we evoke a greater sense of peer to peer understanding, more beneficial communication and we can collect vital insights into different cultures. These insights can be used not […]
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