By Nicola Tarr, managing partner at Tribeca Public Relations Influencer marketing has become an essential part of many brands’ marketing strategies. While it can be an effective way to reach new audiences and drive sales, many brands make the mistake of using influencers as a short-term advertising channel instead of building long-term, always-on relationships with […]
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APO Group’s Africa Celebrations Campaign for Mercy Ships Wins Multiple 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards
APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is excited to announce that its Mercy Ships Africa Celebrations campaign has won the 2023 PRovoke Africa SABRE Awards for Best Campaign in West Africa and Best Campaign for Not-for-Profit/Charities. The SABRE Awards are the most prestigious and important awards in the […]
Continue readingMore TagThe 2023 DSTV Content Creator Awards are Open for Entries
In proud partnership with DStv, TikTok, Sol and One-eyed Jack Calling all South African content creators, brands, influencers and agencies! Entries are now open for the second annual DStv Content Creator Awards. It’s time to put your best piece of content or platform forward for the chance to be crowned a winner and follow in […]
Continue readingMore TagUp close and personal or miles apart? Find out at the Nedbank IMC 2023
Is your relationship with your client or agency a match made in heaven? Or do you find yourselves at opposite ends of the table, fretting about how you’ll ever align? The cornerstone of successful marketing undoubtedly lies in the healthy connection between these cardinal points. But secretly, many of us struggle to find that perfect […]
Continue readingMore TagInsights from extensive nano influencer survey confirm the rise of the creator economy
Recently, the leading influencer marketing organisation, theSALT, conducted an extensive survey across their database of 325 000 nano influencers to gain deeper insights into how people get into influencing, what their experiences have been, and what learnings they could share to the benefit of influencer marketing campaigns, and the broader marketing industry. “We set out […]
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Effie South Africa Announces Call for 2023 Awards Jury Members
The Association for Communication and Advertising (ACA) has announced a call for representatives of the marketing and communications industry to apply for consideration to be appointed to the 2023 Effie Awards South Africa judging panel. The Effie Awards South Africa, hosted by the ACA, recognize marketing communication that is not only creative, but most importantly, […]
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DJ Fresh’s podcast welcomed with open arms
DJ Fresh’s podcast – WAW: What A Week – has been welcomed with open arms and is racking up pundits proving that the medium is very much alive and kicking on the continent, and will possibly buck the trend predicted by Statista in January this year. In its Advertising & Media Market Insights report, Statista […]
Continue readingMore TagFive digital business trends to keep up with consumers in 2023
It’s hard to think of life without technology. From being able to stream movies on Netflix, asking Alexa to play our favourite songs or just being able to Google the weather, latest soccer scores or answers to life’s most puzzling questions – technology is playing a central role in the way we work, play, and do business. […]
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The 2023 Nedbank Integrated Marketing Conference (IMC) explores the frontiers of marketing
Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we’ve arrived at a time where we understand our clients better than ever before. It’s common practice to leverage powerful datasets to pre-empt buying patterns and engage in real-time conversations to gauge client sentiment. The reality is […]
Continue readingMore TagWhy LSM is giving way to SEM – How we live vs. what we have
ProActive, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure), […]
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