With over 1000 square meters of roadside digital display already, Primedia Outdoor recently launched South Africa’s largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. Airport advertising plays a pivotal role […]
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Primedia Outdoor brings a game-changing approach to Primelites
Primedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng. This dynamic selling position provides brands with an opportunity to maximise reach in high-income and high LSM/SEM areas of Pretoria and Johannesburg more frequently than ever before. These Primelites are supported with currency data from ROAD and are […]
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A changing African consumer branding environment
In-store advertising innovators Smart Media In Africa, household consumption is expected to reach $2.5 trillion by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that. This presents exciting opportunities for brands that want to grow in retail. But how do they approach this in an increasingly cluttered and competitive market? Adding impetus […]
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Brands utilising nano-influencers see macro results
The alcohol category is known for large budget advertising campaigns utilising local and international celebrities and personalities. While macro influencers are incredibly beneficial for mass reach, one alcohol brand is utilising the polar opposite of the influencer spectrum, nano-influencers, to great effect. “SKYY Vodka had a few objectives when we initially initiated a campaign […]
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Primedia Outdoor nominated for the FEPE International Technology and Innovation Award
Primedia Outdoor was nominated as one of the Top 3 Out-of-Home Media Owners for the Technology and Innovation Award at FEPE International’s 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year’s congress being ‘The Fame Game’. The FEPE International Congress is an essential event […]
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Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor continues to push boundaries in Sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. “Our ultimate intention is to dominate and break through the advertising clutter in Lusaka’s […]
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Activations and experiences should be focal point for marketers
Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, consumers want to engage with brands through experiences and activations that are exciting, interesting, educational or add value to their lives in some way. […]
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Outdoor media = digital media… when creatives get it right
By Genevieve Considine, General Manager, ADreach Outdoor ads are booming in the smartphone age – and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age? Outdoor media gets a bad rap for being an outmoded media type that suffers […]
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Transit Ads implements campaign for Compensation Fund
To create awareness for Compensation fund, the brand commissioned Transit Ads™ to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya buss backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™. The bus rapid […]
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Outdoor Network adds two new rotating digital sites in KZN to grow footprint
Outdoor Network has broadened the scale and reach of its national digital network with the addition of two new rotating digital LED billboard sites in the prestigious town of Ballito on the KwaZulu-Natal north coast. The two 3m x 6m prestigious digital billboards are located 500 metres apart, with one on the R627 alongside the […]
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