Woodlands Dairy and its First Choice brand are brands with purpose, and as part of the brand’s “the good movement”, it is using it’s approach to do encourage people to “clean up your hood for good”. An initative concepted by Boomtown for Woodlands Dairy and First Choice, it will initally roll out a ‘clean up […]
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On trimming your dog’s nails, heart rate monitors and captivating advertising
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading a post on, “How to trim your dog’s nails.” (Yup, a real first world issue). […]
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Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxis
Primedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its ‘Summer Fo Sho’ competition and to provide a rich brand experience. Effective from November, this campaign is set to roll out on key commuter routes in four different provinces namely Western Cape, […]
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Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.
Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]
Continue readingMore TagZimnat and JCDecaux at the Exceptional Awards in the Best Outdoor Media
Zimnat and JCDecaux were the ultimate victors in the Best Outdoor Campaign Category at the Exceptional Marketing Awards (EMA) for their efforts in promoting their latest, most successful campaign in Zimbabwe. The Award was presented during the 10th Annual Marketers Convention, held at the Kingdom Hotel, in Victoria on the 2nd of November 2018. The […]
Continue readingMore TagJCDecaux enters the Nigerian market
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with a philosophy of creating shared value. JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership […]
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JCDecaux harnesses tech to create a virtual trip for would-be travellers
By applying the traditional concept of a stokvel, adding a hefty sprinkle of technology and taking a Sho’t left on social media, Flight Centre, JCDecaux and South African Tourism have partnered on a series of Cook Offs that offer the very best of South Africa to its citizens. The aim of the activations – which […]
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Global Out Of Home Media Secures Rights In Yaoundé, Cameroon
Global Out Of Home Media, which provides advertising solutions across Africa, continues to expand its footprint of quality sites following the renewal and extension of its contract with the Urban Community of Yaoundé, Cameroon. The contract which came into effect in September 2018 grants shared rights along the highly sought after 23km long Presidential Road […]
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Outdoor Network Launches Rotating Digital LED Outside Cresta Mall
Outdoor Network has unveiled its latest state-of-the-art rotating digital billboard site, adjacent to one of Johannesburg’s busiest malls – Cresta Shopping Centre – as it continues to grow its national network in key commuter nodes. The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite Cresta […]
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Mall Ads offering increases sales for Precious Love Boutique
Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport Square. The retailer’s original business model was selling cosmetics, fashion handbags and weaves via their online and social media platforms and now with a bricks and mortar presence, it is increasing its customer base and total revenue. Precious Love owner, […]
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