Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the most […]
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Activations – Beyond the hashtag
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want […]
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BiBi Rouge pops up shop with Mall Ads™
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to […]
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Mall Ads™ pioneers new solutions in Mall alternative income
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
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Trudi Lovegrove joins Mall Ads as Agency Accounts Manager
Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months. Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. […]
Continue readingMore TagBad date? Just ‘Run Away’!
Not every date goes well! Bad dates happen and sometimes, escape is required. Primedia Unlimited’s TLC provided the perfect environment to communicate humorous snippets on how to escape ‘those’ situations in many relevant environments. “Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new […]
Continue readingMore TagZee World Bus Shelter campaign creates industry hype
Digital satellite television channel, Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids and talent shows and lifestyle programmes elected to use Street Network Bus Shelters in order to extend the reach of its latest ‘It’s Happening’ campaign.Street Network’s bus shelter offering provided […]
Continue readingMore TagPrimedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign
Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at RiskJohannesburg (Friday May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on […]
Continue readingMore TagABSA branding dominates with Airport Ads
Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the benefits of an all-encompassing, top […]
Continue readingMore TagRelativ Media Large Format purchases Graffiti
In a watershed move for the business, Brett Tucker, Chairman of Relativ Media Large Format, has announced the outright purchase of Graffiti Media. MD Richard Wilkinson and his team have already joined the Relativ Media Large Format team, to become renamed Relativ Impact, at their new offices in Sandton. “Relativ Media has experienced a fantastic […]
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