Video production and viewing becomes more challenging as goldfish attention span proves longer than a human’s Video is set to take over the digital landscape in 2018 with an estimated 74% of Internet traffic taken by video. Priscilla Kennedy, founder and CEO of Piehole.tv, a video production company based in Somerset East, says that even […]
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Singing The Praises Of Debonairs Pizza’s Beef Almighty
Debonairs Pizza has launched the Beef Almighty, a new premium quality beef steak topping range comprising three variants (Double Beef & Bacon, Spicy Beef, and Beef & Mushroom) with a new television commercial from FCB Joburg called ‘Praise Singer’.Created by the FCB Joburg team of Joint Chief Creative Officer Ahmed Tilly, Creative Director Greg Cameron, […]
Continue readingMore TagAllan Gray launches new TVC called Father’s Share
Allan Gray, in partnership with King James the Second, has launched its latest TVC as part of an integrated brand campaign. The highly anticipated advert aired on TV last night. Allan Gray has again delivered on its legacy of advertising told through unique human stories with global resonance, and in this instance, the focus is […]
Continue readingMore TagWe’re back with another hearty season of Let’s Eat! with Siphokazi
One of Mzansi’s favourite celebrity chefs, Siphokazi Mdlankomo, is back for the third season of Let’s Eat! with Siphokazi, brought to you by Royco. In this season, expect to see more of the unexpected as Chef Siphokazi invites you into her kitchen and shares great recipes created from quality ingredients that South Africans will enjoy […]
Continue readingMore TagNerd academy programme launches in the Karoo
Piehole.tv and ProcurementExpress.com use innovative ways to create local employment. A nerd alert has been issued by the Karoo Tech Hub, an initiative run by video production company Piehole.tv in collaboration with ProcurementExpress.com. With an estimated 45% unemployment rate in the Eastern Cape, the tech hub has launched a free programme called the Nerd Academy […]
Continue readingMore TagKnowing your viral potential is key to marketing success
It’s been over 90 years since Fred Barnard of Printers Ink said, “A picture is worth a thousand words”. Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to […]
Continue readingMore TagMr Cuddles back in new Wimpy TVC
Mr Cuddles, best friend of one of Wimpy’s cutest customers ever – and previously the scapegoat when her dad attempted to shift the blame for eating the cheesegriller off her mom’s plate – is back in a new television commercial for the iconic South African fast service family restaurant. Promoting Wimpy’s exciting and affordable offer […]
Continue readingMore TagDebonairs Pizza sides with working Moms
South Africa’s leading quick service restaurant in the pizza market, Debonairs Pizza, has come down squarely on the side of working moms with its value-for-money deal, a wallet-pleasing On the Double® promotion offering two large pizzas – from a choice of six amazing flavor combinations – for just R129.90. Communicating the deal is a 30-second […]
Continue readingMore TagTLC and Hubble sign new advertisers
Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafe Gold. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which […]
Continue readingMore TagTRANSIT.TV celebrates 10 years
Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu […]
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