Since winning the Bob Martin SA business in a three-way pitch earlier this year, King James the Second (II) has been hard at work rebranding and repositioning the iconic global pet wellness brand. And last week, launched the first series of television commercials with a fresh creative approach and new tagline. Marketing manager at Bob […]
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20 South African fashion designers collaborate on new Castle Lite campaign
Egg Films’ Lebogang Rasethaba directed Money Calling, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of elders. The house is icy and futuristic […]
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Project Runway from Ola! Films
Project Runway sees SA’s aspiring fashion designers given a chance to compete for a big break into the industry. The fashion design contestants compete with one another in a five-week reality show on DSTV to create garments restricted by time, materials and theme. One by one they are eliminated until the few left standing prepare […]
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Driving the in-store brand experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a […]
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Global collaboration on Let me Live
South African photographer and director, Chris Saunders is the creative talent behind the superb intercontinental music video ‘Let Me Live’, a collaboration between Rudimental and Major Lazer launching globally this month. Saunders says: “This project was a six month developmental process because we wanted to do something really disruptive; really different. We shot about 30% […]
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Could You Be South Africa’s No.1 Dinner Party Host?
BBC BRIT IS SEARCHING FOR CONTESTANTS TO JOIN THE NEW SERIES OF COME DINE WITH ME SOUTH AFRICA BBC BRIT, DStv channel 120, has confirmed that the critically acclaimed hit Come Dine With Me South Africa will be back for a fifth season in early 2019. This follows the success of season 4, currently showing […]
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The Lewis Group appoints Jupiter CT to launch its new brand, INspire
The Jupiter Drawing Room Cape Town was appointed by The Lewis Group at the end of 2017 to launch its new direct-to-consumer homeware brand called INspire. The new brand launched on 1 June 2018, and will see many South Africans turn to catalogue shopping as well as online to decorate their homes. Jupiter CT’s Executive […]
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Turkish Airlines embarks on exclusive sponsorship with CNN in global brand campaign.
Turkish Airlines is the exclusive sponsor of CNN International’s newest show – Quest’s World of Wonder – in a TV and digital campaign to further raise awareness amongst business and leisure travellers that the airline is a leading global player flying to more countries and international destinations than any other airline. Through a partnership with […]
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Robin Adams joins Egg Films
Commercials director Robin Adams has joined the nest at Egg Films, where he’s teamed up with producer Kerry Hosford and already finished his first successful flight.After graduating from AFDA Cape Town with honours, Robin’s first ad, Ster Kinekor Vision Mission My Son The Flyer, won five M-Net TAG Awards, including Best Newcomer and Best Direction. He […]
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Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically […]
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