Collaborating with your competitors might have been counter-intuitive years ago, but today it’s a necessity for a successful business. Apart from the slight — though significant — differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does […]
Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends and up-to-date information on agencies at a Masterclass Session aimed at IAS subscribing agencies that […]
So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an agency’s offering and 36.3% make […]
By Johanna McDowell For marketers, who’ve been very focused on budgets during the past 12 months, their expectations of their agency partners will continue to be high. Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this, as […]
The Independent Agency Search & Selection Company (IAS) will be hosting an interactive presentation and discussion with Deon Oberholzer, Group CEO of Gestalt Growth Strategies on Tuesday 13th February 2018. Masterclass will cover the following: A brief recap of the Amended MAC Sector Codes What’s with the marginalisation of black men in the MAC […]
With the IAS new business course, less than two weeks away, the Independent Agency Selection (IAS) recommends that agencies book their seats now as this promises to be one for the books. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – aimed at […]
The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday 23rd January 2018, entitled ‘What Marketers are looking for in 2018’. The masterclass will feature leading industry panellists. These include: Masterclass will cover the following: Panel Discussion Expected outcome and views for the next 12 months and […]
The Independent Agency Search & Selection Company (IAS) is acting on behalf of a large South African company who wishes to engage and work with 100% Black owned and managed agencies across various disciplines and who have a revenue of less than R 10 million per annum. Please provide ONE hard copy set of your […]
Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – […]
