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    Planning agency relationships for 2018: Timing is key for marketing professionals

      As South African companies head towards the summer holidays, many are winding down. Not so for Marketing Directors, says IAS Managing Director Johanna McDowell, as this six-month period has come to be known as “review season”. “Just as individuals review their year toward the start of a new one, CMOs and marketing managers begin […]

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    IAS Masterclass – Digital Landscape

      Digital Landscape Overview – South Africa and Globally If a fully integrated digital agency with creative, strategic and production capabilities is what marketers are looking for in South Africa,* how should a marketer be certain to find what they need in the current, complex digital agency environment?  Join us as we demystify the digital […]

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    IAS Agencies Masterclass

              FREE FOR SUBSCRIBING AGENCIES  PWC Entertainment and Media Outlook – 2017 – 2021 AdForum World Summit Feedback – Paris – Autumn PreviewSCOPEN agencyScope South Africa 2017 Highlights Date:                                    Tuesday 14 November 2017 Time:                                    14:00 pm – 17:00 pm (Registration at 13.30 pm) Tea, Coffee and Soft Drinks will […]

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    Procurement process has now become an integral part of business growth for marketers and agencies alike

    By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]

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    IAS Announces Mergers and Acquisition Consulting Division

    After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division –  IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and […]

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    IAS’s Black-owned agency list now more than 100

    With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable […]

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    IAS Marketers Masterclass

    How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption  An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO  Date:             Monday 18 September 2017 Time:             […]

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    IAS appoints Hlamazi Mabunda as Project Manager and Consultant

    The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago.  Her first job as an intern […]

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