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  2. Tag Archives: PRC

PRC

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    The PRC launches DAMS, a digital currency based on Google Analytics

    by Ed 3rd Nov 2022 0 Comments

    The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other publishers are already supplying real-time audiences to the dashboard, which went live on November 1st. The PRC is the oldest and one of the most […]

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    Fusion22 to be launched next week

    by Ed 14th Oct 2022 0 Comments

    The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study.  Fusion matches respondents […]

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    The value of published media, an ironic lesson from Netflix

    by Journo 21st May 2019 0 Comments

    Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to be. However, it seems that we may be coming full circle as once again the written word is being used to entertain, promote and educate. […]

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    New media research structures and surveys tentatively embraced by industry

    by Journo 20th Mar 2019 0 Comments

    Towards the end of last year, Kuper Research conducted a survey amongst individuals in the media and advertising industry for the Publisher Research Council (PRC). The objective was to determine and measure perceptions of the new JIC’s vs SAARF, and to determine whether new media research is meeting the needs of users and to ascertain […]

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    Print advertising in the top 10 of consumer touchpoints

    by Journo 28th Feb 2019 0 Comments

    In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints. ‘Touchpoints’, a robust quantitative […]

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    Reading delivers the proven best advertising ROI

    by Journo 25th Oct 2018 0 Comments

    The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium.  17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]

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    Data fusion launches!

    by Ed 17th Sep 2018 0 Comments

    The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town. #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South […]

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    Utilising technology for better research

    by Journo 2nd Aug 2018 0 Comments

    Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with […]

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    Data Fusion is Now!

    by Journo 27th Jun 2018 0 Comments

    Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to […]

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