Anticipating an exceptionally busy year with its strong portfolio of brands, as well as embracing a more aggressive new business strategy this year than last, RAPT Creative has appointed Sanché van Rensburg as Group Executive Creative Director. Van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across […]
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Ongama Zazayokwe joins RAPT Creative
Ongama Zazayokwe has joined South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, as Creative Director. Born and bred in Soweto, Zazayokwe interned at FCB Joburg before joining Ogilvy & Mather, and then collaborating on the I See A Different You project, which started as a blog and evolved into a small agency and […]
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The waning influence of influencers as we know them?
by RAPT Creative Founder and Managing Director, Garreth van Vuuren Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they were exciting. It was estimated that the influencer marketing industry (was) set to grow to approximately $9.7B in that year with some 65% of marketers stating […]
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RAPT Creative launches Jameson #TasteInMusic Campaign
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson, as part of the brand’s efforts to ensure it stays top of mind with consumers. The agency, which played an instrumental role in helping clients who historically relied […]
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RAPT Creative showcases South African cities for Ballantine’s global digital campaign
RAPT Creative, a vibrant, energetic, consumer-centric agency with big ambitions (as shown by it establishing a presence in London and Kyiv at the beginning of this year just 18 months after launch), has successfully contributed to liquor brand Ballantine’s current global campaign. The ‘Stay True Cities’ global digital campaign puts the spotlight on real artists […]
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RAPT Creative’s new PR & Influencer Partnerships division launches with new Beefeater Blood Orange Gin Campaign
RAPT Creative’s new Public Relations & Influencer Partnerships division leapt out of the starting blocks with an exciting digitally-led South African roll-out of Beefeater’s Blood Orange Gin global launch. Comprising digital content and out-of-home and instore elements, phase one of the launch, which kicked off on March 1st, took place during the uncertainty of South […]
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Khangelani Dziba to run RAPT Creative’s new PR & Influencer Partnerships division
Just weeks after opening satellite offices in the United Kingdom and Ukraine to work with the clients it signed in Europe at the beginning of the year, South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, has appointed Khangelani Dziba to establish and lead its new Public Relations & Influencer Partnerships division. With qualifications […]
Continue readingMore TagRAPT Creative wins business in Europe, opens offices in the UK and Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev). RAPT’s presence in Europe will be overseen by the agency’s Head of Strategy & Consumer insight, Genevieve van Vuuren, who is based in London. A strategic, […]
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RAPT Creative charged with digital campaigns for 3 HEINEKEN SA brands
RAPT Creative, a young and innovative strategic and executional through-the-line agency, has been charged with creating digital campaigns for the world’s best-selling cider; arguably Namibia’s favourite export; and a mischievous new local brand. They are Strongbow Cider, Windhoek Beer and Fox Dry Cider respectively. All three brands are part of the HEINEKEN South Africa portfolio, […]
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