South African entrepreneurs launch AIRBASE: connecting individuals to workspaces at the touch of a button

Office space on-demand, allowing users to work away from work  Today sees the launch by three South African entrepreneurs of AIRBASE, an app-based platform that seamlessly connects people to places to work, collaborate and network. AIRBASE was showcased for the first time to a closed entrepreneurial audience at a recent Property Point industry event in […]

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Grow with empathy

I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market. Now I am sure you […]

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Dan Mace starts something for Hunter’s

Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May. “I treated this one like […]

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MullenLowe SA extends its PR tentacle

MullenLowe South Africa, with its characteristic ‘Challenger Octopus’ marque, has  strengthened its full-service offering in South Africa by adding an insightful and flexible public relations tentacle to its hyperbundled approach. The creatively led agency announces its formal partnership with long standing boutique public relations agency Twiga Communications, founded by Franco D’Onofrio and Veruska De Vita. […]

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Promise 1st in SA for dedication to BEE

  Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed […]

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