SCOPEN Africa, Partner Johanna McDowell, CEO of the Independent Agency Search & Selection (IAS) company will be attending the AdForum Global Summit 2018 taking place in Amsterdam from 25 – 28th September. The AdForum Worldwide Summit is a program for search consultants and global agencies.
This unique and highly focused event gathers the leading agency search consultants drawn from markets around the world and will allow SCOPEN Africa to rub shoulders with agency network CEOs and management teams from all disciplines, including creative, media, digital, PR, direct, and marketing services. This allows SCOPEN to compare key trends for AGENCY SCOPE South Africa 2017/18 to global trends and will give them foresight into the next edition of their study set to take place in May 2019.
Big names such as Mullen Lowe Group, TBWA Worldwide, REAKTOR, 72andSunny, Anomaly make up a list of more than 20 participating agencies that will be visited during the Summit , where these participating agencies have set up private meetings with more than 35 search consultants from around the world at their respective offices in order to have one-on-one conversations about agency goals, strategies, key corporate messages and to showcase their creative visions and talents with a focus on developing new business leads.
AdForum comments that this Summit will be focusing on meeting a blend of global, regional and local agencies whose common goals will be to embark consultants on a voyage into the future of Advertising.
“The Ad Forum Summits are an essential part of the SCOPEN and IAS calendar as we see this as a great opportunity to learn more from leading top players in our industry and as a natural supplement to our knowledge gleaned through our AGENCY SCOPE studies throughout the world”, says Johanna McDowell.
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