The SACAA, mandated with promoting, regulating, developing, enforcing, and improving aviation safety and security in South Africa, has appointed independent agency Artifact SA as its communications partner.
Artifact’s new level 4 BBBEE status under the Marketing Advertising & Communications (Mac) Charter enabled the agency to tender for the SACAA business, which is itself in a transformational stage as it celebrates it’s 20th birthday.
Artifact Managing Director Andy Taoushiani says: “The CAA recognises the need for a communication campaign aimed at all South African consumers to change the current perception of a career in aviation as inaccessible to most.”
Artifact’s attention is on ensuring brand building and awareness with a strong focus on storytelling and content creation: “With the first ever SACAA Industry Awards planned for November, as well the recent first hugely successful Global Gender Aviation summit, we are thrilled to be on board and bringing awareness of the great work done by the SACAA to all South Africans.”
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