Ogilvy South Africa wins again on the world stage, capturing three Pencils at the prestigious D&AD 2019 Awards. A global platform recognising creative excellence in advertising.
The agency scored 2 Pencils for its collaboration between the Nelson Mandela Foundation and Philips South Africa, with the Shave To Remember Campaign. Winning a Graphite pencil for Direct Response/Ambient, plus a Wooden Pencil for Direct Response/Film. In addition, its Soccer Song For Change campaign for Carling Black Label captured a Wooden Pencil for Innovative Use of Radio/Audio. In total Ogilvy SA was shortlisted for awards in a total of five categories.
Both of these creative platforms captured the popular imagination of South Africa and drove an innovative angle towards social change.
“Our teams in Cape Town and Johannesburg deserve huge congratulations for this global honour,” said Ogilvy Chief Creative Officer Pete Case. “These were both highly creative and integrated campaigns that caught the attention of millions of South Africans. At the same time they both drove brave and much needed commitment, towards positive social change in our country. We’re very proud to have this type of brand activism recognised on the world stage. We are also very pleased to have clients who partner with us to push the boundaries of advertising and communication.”
The Shave To Remember Campaign celebrated the centenary year of Nelson Mandela’s birth. Philips and The Nelson Mandela Foundation collaborated to call on todays generation to remember Mandela through his iconic haircut. However #ShaveToRemember was about more than a hairstyle. It was a visceral commitment to bringing Madiba’s values of peace, forgiveness, freedom and equality to an increasingly divided world.
Soccer for Change, was an activation at the heart of Carling Black Labels powerful #NoExcuse social campaign. Carling drew attention to the issue of violence against women at the most powerful sporting platform in the land – the Chiefs verses Pirates Derby. The activation culminated in a live performance before the highly anticipated match, where a group of female singers performed a version of the popular football anthem Masambe Nono. However, changing the lyrics half way through, to tell the story of how women are beaten by their husbands after they come home intoxicated and angry after their teams have lost.
The D&AD Awards have been celebrating creative excellence for the past 57 years. The awards see 250 of the world’s best creatives invited to judge work by advertising agencies around the world to see who wins an iconic D&AD Pencil.
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